Katie Kage shared their story and experiences with us recently and you can find our conversation below.
Katie, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do the first 90 minutes of your day look like?
The first 90 minutes of my day are really about setting myself up to feel good and focused. I usually start with some movement. I alternate between strength training and yoga because I find that moving my body early helps me wake up with energy. Next, I write in my journal to focus on gratitude and affirmations. After that, I take a few minutes to look at what’s most important for the day ahead, so I know where to focus my attention instead of just reacting to emails. And of course, breakfast and coffee are always part of the routine. I can’t talk about fueling other women to feel their best if I’m not doing the same for myself.
Sometimes, this all gets thrown out the window if one of my two children keep me up during the night for a variety of reasons so I’ve learned that it’s not about having a rigid routine, but about creating little habits that help me show up as my best self.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a Registered Dietitian, university professor, and co-CEO of a business that’s all about helping women feel confident, healthy, and capable of more. My journey has always been about education and empowerment. I started my career in academics and nutrition because I believe knowledge is powerful, but I’ve come to learn that knowledge alone isn’t enough so I’ve moved into the behavior change space. What really excites me is seeing women take that knowledge and use it to transform their health, their confidence, and ultimately, their lives.
Our brand is special because it’s not just about food or fitness or career success in isolation. We bring it all together. We focus on helping women build the kind of habits and mindset that fuel their health and their ambitions. It’s practical, it’s science-based, but it’s also deeply personal and supportive.
Right now, we’re working on expanding our programs and community so more women can have the tools, and the cheerleaders, the need to thrive. What makes me proud is that we’re not just a business; we’re building a movement where women don’t just get healthier, they get braver and bolder in ever area of life.
Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?
As a child, I believed I had to have everything figured out and be perfect in order to succeed. I put a lot of pressure on myself to get things right, to be the ‘good student’ or the one who always had it together. Over time, I realized that not only is perfection impossible, it actually holds you back. Real growth comes from trying, failing, adjusting, and being willing to show up even when you don’t feel ready.
Now I know that confidence isn’t about having all the answers but instead it’s about trusting yourself to figure things out along the way. That shift has shaped how I lead my business and how I support women. I want them to know they don’t need to be perfect to start; they just need to take the first step.
What fear has held you back the most in your life?
My biggest fear has always been the belief that I wasn’t good enough. That feeling showed up as imposter syndrome in many areas of my life. I always questioned whether I belonged in certain rooms, whether I was qualified enough, or whether I was really capable of leading at the level I wanted to. It held me back at times, because instead of steeping into opportunities with confidence, I second-guessed myself.
What’s changed is that I’ve learned those doubts don’t have to define me. They don’t disappear overnight, but I’ve gotten better at recognizing them and choosing to act anyway. I remind myself that growth always feels uncomfortable but that’s a good sign. Now, I use this experience to encourage other women so they too can step into their power.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest lies in the health and wellness industry is that women need to follow extreme, complicated rules in order to be healthy. Diet culture has convinced so many people that restriction, punishment, or the ‘next quick fix’ is the answer.
Another lie is that health is purely about willpower and motivation. As a behavior change scientist, I know that in reality, lasting change is about having the right systems, support, and mindset in place. When we reduce health to sheer willpower or discipline, we shame women instead of equipping them.
In our business we strip away those lies and instead focus on practical, science-based strategies that actually fit real life, so women can stop chasing perfection and start building habits that last.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
I hope people say that I made them feel seen, supported, and capable of more than they believed for themselves. I’d love my story to be one of impact. That I helped shift the conversation away from perfection and pressure, and toward possibility and self-trust. That my work wasn’t just about health or success, but about helping women step into their own power, live boldly, and embrace possibility. If someone can say, ‘Because of her, I believed in myself,’ then I’ll have lived exactly the way I hoped.
Contact Info:
- Website: https://www.teambbiq.com/
- Instagram: https://www.instagram.com/teambbiq
- Facebook: https://www.facebook.com/teambbiq
- Other: https://linktr.ee/teambbiq
https://www.tiktok.com/@teambbiq
Image Credits
Dragonfly Spirit Photographer
