Today we’d like to introduce you to Aubrey Eitland.
Hi Aubrey, thanks for joining us today. We’d love for you to start by introducing yourself.
I am the self-taught cake baker and designer behind Water to Wheat Cakery. We are located in the rolling wheat fields of Kansas. Prior to that, I had the privilege of living by the beautiful waters of Ventura, CA, hence…Water to Wheat.
With a growing family, I struggled to leave them to go to work every day. I wanted to be home with them, I wanted to see my little girl roll over for the first time. I wanted to be the one to potty train my toddler and I wanted to be there for my teenager when he had a bad day. I wanted to figure out a way where I could stay home with them. With wanting to stay home with my kids and being at a job where I was not fulfilling my passion, I knew something had to change.
My mind went to my very first cake from scratch! It was for my youngest son’s first birthday. It wasn’t perfect (you should see a picture), but it tasted great. Just in case you’re wondering, it was an Old McDonald cake and his love for it brought me so much happiness. After that cake, I told myself I would never make a cake out of a box again and I would continue to learn and teach myself about baking. After that Old McDonald cake, I made a cake every chance I got: for my boss’s birthday, for my neighbors, for friends’ baby showers, for every family member’s birthday or even “just because” cakes… literally every chance I would get.
With much thought, prayers and talks with my husband, we decided to take a leap of faith. I resigned my position with the TV station and started baking and designing cakes full-time.
So why Water to Wheat? Because both California and Kansas hold a great significance to me. California shaped me, taught me, and prepared me for the road ahead. Kansas, where all my prayers have been answered; love, family, baking and designing cakes.
Life is all about taking chances and chasing dreams…so here’s to my cake baking journey and cake dreams coming true.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would say my biggest struggle in the beginning was being able to say no. Even if I had my max capacity, I couldn’t say no. I wanted to get as many of my cake designs out as possible. The first two years, I literally drove myself in the ground with all the orders (good and bad problem you could say), but it wasn’t healthy for me or my family. I soon realized that it is healthy to be able to say no and that it is ok. I am hoping that people will understand that I am a one woman shop, meaning I do everything…from accounting, inventory, marketing, customer service to the baking and designing itself. I hate turning away orders, not because the money, but because I love what I do and I love playing a role in their special celebration….but learning to say no is the best thing I could have done for me, my business and my family. Hoping all my customers can understand that.
Appreciate you sharing that. What else should we know about what you do?
I bake all my cakes from scratch with quality ingredients. The frosting I use universally (unless requested otherwise) is Italian Meringue Buttercream. It is a little more labor-intensive and more costly to make, but it is so light, fluffy and not as sweet as other buttercreams. I definitely feel as though I have quite the creative streak in me. If given free creativity to design a cake, that is when I am at my best. There have been so many nights that I stay awake thinking about the design of cakes and jotting down notes as I think about them (even if it is 2am). It is very important to me that I satisfy my customer’s vision and go above and beyond their expectations. So much so that I will typically follow up after their celebration to make sure their expectations were met.
What were you like growing up?
Growing up, I was a go-getter! I wasn’t that kid that sat in their room twiddling their thumbs, I was involved in sports and busy with friends. I played softball and won MVP award as a sophomore on varsity. I also played basketball and volleyball.
- Email: firstname.lastname@example.org
- Website: watertowheatcakery.com
- Instagram: https://www.instagram.com/watertowheatcakery/
- Facebook: https://www.facebook.com/watertowheatcakery
All photos are taken by Ashley Ice Photography