Rising Stars: Meet Anthony Bertoncin

Today we’d like to introduce you to Anthony Bertoncin.

Anthony, we appreciate you taking the time to share your story with us today. Where does your story begin?
Since I was 15, I’ve been working on entrepreneurial ventures. The first of which is a grocery delivery business, then reselling, dropshipping, content creation, and so on. It wasn’t until I turned 19 that I finally got a big opportunity to do what I love. After doing videography/photography for four or five months, I got the chance to move to Scottsdale, AZ with a group of friends to work on a brand called Build Your Empire. We hosted Masterminds and Entrepreneur Incubators out of our house in Paradise Valley.

During that time, I was introduced to some of the country’s best entrepreneurs and industry leaders. Since I was down there doing content creation, I mastered everything from videography to graphic design; everything to do with personal branding. Build Your Empire eventually came to an end which is then when I moved back to Kansas City to help out with family. Since I had just left all my clients in Arizona, I was pretty much back to where I started, not including all the new skills and knowledge I had gained. This is when I took the time to start my own personal brand and within 6 months, I hit a million followers.

The income was good and I was able to stay self-employed but on the back end, I was still pursuing dropshipping and digital marketing. As I closed in on 2 million followers, I was struggling to successfully grow an e-commerce business. I’d learned how to run ads on all the platforms but I just couldn’t seem to find products I could sell. This is when things in my life started to align because my old network from Arizona started to find out I ran ads.

Within a month, I had a handful of people interested in me running their campaigns and alas, my digital marketing agency was born. Now, I am a part-time content creator and part-time agency owner!

We all face challenges, but looking back would you describe it as a relatively smooth road?
There’s a photo I always like to refer to when people ask me about obstacles and challenges I’ve faced. On any given day these are the types of thoughts that run through my mind: “I’m excited,” “Ughhhh this is so hard,” “It’s WORKING!”

“Nope, nope, I messed up,” “I think I’m going bankrupt,” “Wait I’m good, I don’t know why I get so hard on myself,” “I was wrong, I suck,” “Wait for a second, my life is AMAZING!”

It’s a bit of a rollercoaster, to say the least!

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a part-time content creator on Instagram, TikTok, Snapchat, and YouTube and a part-time agency owner. I am most known for comedy, fitness, and photography/videography content online. Then, I also run a digital marketing agency that does media buying, content creation, and influencer marketing.

The thing I’m most proud of about myself is the network and business I’ve built so far. I’ve been blessed with experiencing a lot of life by the age of 22 and I’m still just getting started!

What does success mean to you?
A lot of people would say success comes when you buy a Lambo, get a nice mansion, and are financially free. Instead, I think success comes when you can wake up happy and do what you love every single day. Whether you’re happy and fulfilled as a school teacher or as a business owner, I’d consider them both successful.

Pricing:

• Sponsored TikTok Post: $1000-2000
• Sponsored Instagram Post: $500-1000
• Digital Marketing – Depends on platforms and budget
• Influencer Marketing – 20% commission on brokered deals
• Content Creation – Varies based on platform and deliverables

Contact Info:

• Email: [email protected]
• Website: www.lighthouseforothers.vip
• Instagram: www.instagram.com/anthonybertoncin/
• Other: https://vm.tiktok.com/TTPd25WSKy/