Today we’d like to introduce you to Sophii Jones.
Hi Sophii, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve always existed somewhere between creativity, entrepreneurship, marketing, and culture-building – long before terms like “creator economy” or “personal branding” became mainstream. Looking back, it’s absolutely surreal to realize how many dreams I’ve been fortunate enough to accomplish through the worlds of entertainment, fandom, business, and community. Without community, I would not be where I am today. That is a fact!
I originally built my career through cosplay, content creation, streaming, modeling, and live appearances under OhMySophii and SophiiRPG. Over the course of a decade, I designed, handcrafted, modeled, and collaborated on more than 200 costumes and props, including sponsored partnerships with companies around the world for campaigns, catalogs, product showcases, reviews, and collaborative development projects. Along the way, I became known for my speed, craftsmanship, energy, and stage presence within the convention and entertainment world.
What started as a creative passion grew into an international personal brand that allowed me to tour throughout the United States, Canada, and the UK as a featured guest, competition judge, headliner, and speaker at conventions including Wizard World, Fan Expo, GalaxyCon, ReedPop events, and many independent shows. During the pandemic, I also appeared as a featured livestream guest for conventions in Australia and New Zealand after events transitioned into digital experiences.
As my audience grew to more than 250,000 followers, generating over 10 million impressions across digital platforms, I found myself increasingly fascinated not only by building my own brand, but by understanding why communities connect, how culture forms around brands, and what makes people truly care about an experience. I began teaching workshops and seminars focused on marketing, audience growth, monetization, creator branding, and bringing creator-led brands to market. My work also expanded into national and international media appearances, commercials, runway shows, live broadcasts, and the documentary *Ready Cosplayer One*, which premiered at MCM Paris and highlighted creator culture and cosplay artistry. I’ve also been featured in more than 10 publications internationally, including two magazine cover features.
Over time, my work naturally evolved far beyond content creation into marketing leadership, experiential activations, executive operations, ecommerce strategy, UX/UI consultation, product development, talent coordination, and business infrastructure. I helped support and launch more than 100 products, contributed to multi-million-dollar revenue growth through conversion-focused website strategy, and worked across industries ranging from esports, gaming, and entertainment to retail, healthcare, hospitality, real estate, banking, and emerging digital brands.
During my years as both a creator and marketing executive, I collaborated on campaigns, partnerships, appearances, and product initiatives connected to organizations including Disney, Marvel, Rooster Teeth, Crunchyroll, Critical Role, and Paizo, alongside countless independent brands, creators, conventions, and entertainment companies. Some of those relationships began during my years as OhMySophii and continued evolving later through my leadership work within the gaming and consumer products industry.
At my core, I love building things. I love strategy, business development, solving problems, developing culture, creating experiences, and helping people see possibilities they may not have seen before. Whether it’s a brand, a product, a live experience, a marketing ecosystem, or an entirely new business concept, I’m drawn to the challenge of bringing ideas to life in ways that feel meaningful, scalable, and human.
Today, I’m building my next chapter! Bringing together everything I’ve learned over the last 15+ years into something entirely my own. It’s a venture rooted in innovation, business development, experiential strategy, audience psychology, and the belief that marketing as an industry can think bigger, build better, and create more meaningful connections. Right now, I’m fortunate to work with many incredible businesses throughout Wichita, Kansas, Kansas City, and beyond while preparing to unveil what’s next in the months ahead.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has absolutely not been a smooth road, haha but honestly I think that’s what has made the journey so meaningful to me. Looking back, my career has been equal parts exciting, exhausting, rewarding, chaotic, surreal, and deeply humbling. I wouldn’t change anything about my journey or experiences!
I think one of the biggest struggles is the unseen side of this kind of work. People often see the wins online, the exciting projects, the conventions, the partnerships, the launches, or the audience numbers. But they don’t see the 48-hour shifts (2 hours nap between, became very normal for me), the 80-100 hour work weeks, the constant problem-solving, or the emotional weight that comes with leading teams, managing personalities, supporting people through difficult moments, and carrying the responsibility of helping businesses and communities grow.
For most of my adult life, I’ve been driven by curiosity as much as ambition. I genuinely love people, culture, ideas, and the challenge of building something meaningful. I’ve always been deeply motivated by helping others realize their own potential. One of the things I say often is: “Show me a spark, and I’ll show you a wildfire.” I may not be able to promise someone overnight success or millions of dollars, but I’ve always believed it’s possible to help people turn their passions, communities, and ideas into something that will pay your bills and have a comfortable life!
That path has come with far more failures than people probably realize. I’ve experienced small failures, massive failures, projects collapsing, brands failing, launches not working, ideas falling apart, and moments where I questioned myself entirely. But every single one of those moments taught me something valuable. I learned very early on to stop viewing failure as the end of something and instead ask: “What is this trying to teach me?” I credit that mindset for carrying me through everything that I have come up against in life. Not an easy one to adopt, but so worth the work it takes!
Ironically, I originally went to university to become an English teacher because I loved writing (I wrote vampire romance novels (Team Edward, anyone??) hahaha). Later, I shifted toward human resources before cosplay and content creation completely changed the direction of my life. Leaving college meant betting on myself and committing to educating myself constantly. Over the years, I’ve taken countless classes, certifications, workshops, seminars, and professional trainings, but the greatest lessons came from real-world experience, accountability, and learning through failure firsthand. Experience trumps study, any day.
More recently, one of the hardest and most exciting decisions I’ve made was stepping away from an established executive leadership role within the Misty Mountain Gaming ecosystem to once again build something of my own from the ground up. In many ways, starting over is terrifying. But I also think there’s something incredibly powerful about willingly putting yourself back into a position where you have to learn again, fail again, evolve again, and rediscover what you’re capable of.
So no, it has never been a smooth road. But it has been an incredibly meaningful one, and I’m deeply grateful for every lesson, every challenge, every success, and every failure that shaped who I am today. Honestly, I’m even grateful for the failures still ahead of me, because those are usually the moments where the biggest growth happens.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Jupiter House Marketing + PR Architecture is the most intentional project I’ve ever built. And in many ways, it’s the culmination of everything I’ve learned over the last 15+ years working across marketing, creator ecosystems, experiential activations, executive operations, product development, ecommerce, partnerships, and business growth.
Right now, Jupiter House is in its building phase, and I’m being very intentional about how much I share publicly because a lot of what I’m developing is deeply rooted in my own lived experiences within the marketing industry. What I can say is that the goal is not to create “just another agency.” I’m far more interested in challenging some of the ways marketing has traditionally operated and exploring how businesses, brands, and communities can build deeper, more sustainable relationships with the people they serve.
Even the name itself was chosen intentionally. My best friend Marissa, who will eventually be joining me in this journey as my co-founder and has been instrumental in this vision, and we chose the name Jupiter House because Jupiter represents expansion, abundance, growth, and possibility – everything I believe great businesses and communities are capable of becoming! “House” represents the structure, the container, the architecture that allows that growth to happen sustainably. In many ways, the name reflects not only my philosophy around marketing and business development, but also my philosophy around life itself. This project is deeply personal to me.
One of the biggest things that shaped this perspective was spending years on both sides of the industry – as a creator building my own audience and businesses, and later helping lead multi-brand marketing initiatives, campaigns, product launches, and operational growth within larger organizations. Over the years, I’ve worked with countless agencies, consultants, ad teams, SEO companies, and marketing systems. Some were fantastic. Many were not. And I started noticing a recurring issue: too much of the industry relies on rigid formulas, one-size-fits-all systems, and surface-level strategy that doesn’t truly account for the people behind the business or the culture surrounding it.
I don’t believe marketing is universal in that way. I think every business has its own psychology, ecosystem, audience behavior, strengths, weaknesses, goals, and story. The strategies that work for one brand may completely fail for another, even within the same industry. To me, great marketing requires intuition, adaptability, emotional intelligence, and a genuine understanding of the humans involved… not just dashboards and recycled templates.
Something I’m already discovering as I begin discussing “marketing architecture” with clients and businesses is that there also needs to be a broader reset around expectations within the industry itself. Marketing has increasingly been sold as a shortcut to overnight success, when in reality, meaningful and sustainable growth takes time, consistency, collaboration, and trust from everyone involved. Of course every brand hopes for explosive growth and sometimes that absolutely happens.
I believe the real magic is in building stable foundations that allow businesses to grow intentionally over time instead of chasing constant spikes, burnout, and wasted marketing spend.
To me, marketing is not just a service; it’s a partnership. The goal shouldn’t simply be making a million dollars once. The goal should be building systems, communities, infrastructure, and strategies that allow a business to sustainably grow from one level to the next in ways that are healthy, scalable, and long-lasting.
At its core, Jupiter House is being built around that belief. It’s a project rooted in strategy, psychology, culture-building, business development, and human connection just as much as traditional marketing. I’m incredibly excited about what’s ahead, and while I’m still keeping many details close to the chest for now, I’m looking forward to sharing more in the months ahead as the vision continues to take shape.
In the meantime, I’m fortunate to work alongside some incredible businesses throughout Wichita, Kansas, Kansas City, and beyond – including Mortgage Punk, The American Dream Conference, Specs, Eyewear Junkies, Friendship Lamps – helping brands, teams, and founders grow in ways that feel intentional, sustainable, and authentically aligned with who they are.
Any advice for finding a mentor or networking in general?
Networking and community have been some of the most important parts of my entire career. I genuinely believe many of the opportunities I’ve had only existed because I was willing to ask questions, introduce myself, and reach out to people I admired even when I was afraid of hearing “no.”
That’s honestly my biggest advice: get comfortable with rejection. Every entrepreneur, creative, and business owner experiences failure, awkward conversations, unanswered emails, and setbacks. Those moments are not signs to stop; they’re part of the process. You may hear nine no’s, but sometimes the tenth conversation changes your life.
I also think people often overestimate the gap between themselves and those they look up to. Most successful people started exactly where you are, and many are far more willing to share knowledge than people realize. Some of the greatest lessons I’ve learned came not from classrooms, but from conversations, networking groups, mentors, trial and error, and real-world experience.
I always encourage people to seek out community however they can! Local networking groups (BNI, Trade Bank, etc.), entrepreneurial events, online forums, seminars, workshops, or simply coffee with someone doing what you aspire to do. Wichita and Kansas City both have incredible entrepreneurial communities if you’re willing to look for them. Make time to meet your people!
Most importantly, don’t be afraid to ask questions. Curiosity, humility, and consistency will take you much further than pretending you already know everything.
Contact Info:
- Website: https://thejupiterhouse.co/
- LinkedIn: https://www.linkedin.com/in/sophii-jones
