Today we’d like to introduce you to Sarah Hennier.
Hi Sarah, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
At 30 years old, I was diagnosed with skin cancer. Like many people, I relied on self-tanner and spray tans to feel confident without sun exposure. But over time, something felt wrong. I began experiencing severe skin reactions, including one night when I woke up scratching my legs so hard they were nearly bleeding. That moment changed everything.
I started researching spray tanning solutions and quickly realized how little transparency existed in the industry. Most solution companies don’t test their products at all — and many spray tan businesses can’t even tell you what solution they’re using. For something that goes directly on your skin, that lack of information felt unacceptable.
I believe clients deserve better. They deserve transparency, education, and solutions chosen with intention — not shortcuts. Spray tanning should feel safe, supportive, and empowering. My work is rooted in raising the standard so no one ever has to choose between glowing skin and peace of mind.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Starting a business is anything but a smooth road! I had been a Registered Nurse my whole life so this was unlike anything I had ever done before. Sometimes social media can make these things seem “quick and easy” but that is not the case with starting a business from scratch. My biggest challenge was learning marketing and social media. To me, marketing isn’t intuitive and it’s a big shift coming from a nursing career. The social media aspect was also difficult; keeping up with trends, knowing when/what to post still is a big learning curve.
We’ve been impressed with Golden Standard, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Golden Standard was created with the goal of redefining what a spray tan experience should feel like. I specialize in custom, natural-looking spray tans that are tailored to each client’s skin tone, undertone, and lifestyle. My focus is always on making my clients comfortable and confident.
What really sets my business apart is the level of care and intention behind every appointment. I created a prep and aftercare guide on my website for clients to access at anytime to get the best result out of their spray tan. I also use only high quality solutions that are dermatology and allergy tested. I’ve built my brand around consistency, skin health, and elevated client experience. I want my clients to feel comfortable, confident, and taken care of from the moment they walk in to long after their appointment is over.
I’m also incredibly passionate about making spray tanning feel approachable and part of a simple, realistic routine—not something high-maintenance or intimidating. Whether it’s for a big event or just everyday confidence, my goal is to provide results that wear beautifully, fade evenly, and fit seamlessly into your every day life.
What I’m most proud of, brand-wise, is the trust I’ve built with my clients. Many of them come back regularly and refer their friends and family, which means everything to me. I’ve worked hard to create a brand that feels both professional and personal.
At the end of the day, I want people to know that this business is about more than just a spray tan. It’s about helping people feel confident in their skin, providing a service they can rely on, and creating an experience that feels a little bit like a luxury, but is still completely accessible.
Who else deserves credit in your story?
My husband and daughter are my biggest supporters and cheerleaders. Making this move to leave corporate America and start my own business has required many sacrifices but these two have not complained one time. They always cheer on my wins, big or small, and lift me up when things get hard and overwhelming. I am eternally grateful.
I also have the best clients! I genuinely enjoy seeing them everyday. From clients who have been around and trusted me since day one, to new faces I am just getting to know and love. Thank you for trusting me. It truly means the world to me.
Pricing:
- Signature Spray tan $55
- Return tan <30 days $40
- Student tan $40
Contact Info:
- Website: https://goldenstandardtans.com
- Instagram: @goldenstandardkc
- Facebook: https://facebook.com/goldenstandardkc
- Other: TikTok @goldenstandardkc
