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Meet Katt De Moss

Today we’d like to introduce you to Katt De Moss.

Hi Katt, we’d love for you to start by introducing yourself
Hi! My name is Katt De Moss and I am a Los Angeles based clothing designer. I grew up in Kansas City where my family still lives today.

I started my design career in Los Angeles in 2012 and have worked for a variety of large global companies & small local brands during that time. After a great deal of thought and endless conversations, I decided to apply my knowledge of the industry and my life passions to create my own brand, GOLDIE Clothing, in Los Angeles.

I set out to create a brand that was effortless to style and beautifully versatile, all while highlighting elements of the garment that most designers and brands strive to hide.

In the midst of my very first collection, on a particularly hot day in April, I found myself standing in a warehouse with no air conditioning watching rows of workers sew their assigned seam, garment after garment. I circled the warehouse where I stepped over piles of zippers and buttons and weaved in and out of giant stacks of cut fabric pieces waiting to be sewn. After taking it all in, my heart dropped as the realization set in just like it has for many in our industry.

I was part of the problem. I was contributing to the poor working conditions of these workers and the overconsumption & pollution of our planet. I paid the sewer, took my garments and sat in my car with a heavy heart. I had to be part of the change, not the problem. So instead of sitting back, I took action.

Inspired by the effortless beauty & golden glow of the “golden hour.”

Goldie is created with limited, repurposed and recycled fabrics/trims and made in-house at our Los Angeles design Studio. Our garments are made by hand, consciously-sourced and designed to reduce our footprint on our planet while providing a classic and unique collection of feminine and edgy styles. Each piece is ethically curated, hand-dyed from sustainably sourced fabrics, made to order and in very limited quantities.

To truly curate garments that are intimately authentic & perfectly versatile, I have intentionally exposed seams, left edges unhemmed and created dye patterns to have imperfections. My garments are designed to be fully versatile & one-of-a-kind, to allow everyone’s individual identity and creativity to be part of the final design. I ensure there is no wrong way to wear my pieces.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Anything we set out to do for the first time on our own will always be hard. There is a lot of trial and error, a lot of learning how not to do things and a lot of second guessing. The most difficult aspect for me was the “unknown”, not knowing if all my hard work and long hours would be enough. I did not have the option to fail. I trusted my ability, experience, creativity and knowledge as a designer but not knowing how the rest of the world would have perceived my brand was like leaping into the ocean in the dark of night hoping you landed safely.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a clothing designer who grew up in Kansas City and have lived/worked my entire adult life in Los Angeles. I am most known for my garment designs that have an aspect of the design that is unexpected. I spent many years of my career, while working for other companies, finding ways to hide each seam in a garment because they are perceived as “ugly”. I intentionally expose my seams and even make them the highlight of my garments. By making them the focus, they begin to look beautiful and purposeful. There is always beauty in imperfection which is why you will always see inconsistencies and uneven patterns in my hand-dyed fabrics. As a designer in the fashion industry, it’s easy to lose sight of the bigger picture and obsess over being the best. I am most proud of myself for not taking my eye off what is important- being a kind and understanding person, contributing to the good of this industry and not the bad and being a source of encouragement for my peers to succeed and win.

Can you talk to us about how you think about risk?
I am a risk-taker! I have the mindset of: If I don’t try it, I’ll never know. I take risks with almost all my designs. Some turn out amazing, and some don’t translate well from my hand sketch into a garment. I like seeing what ideas I can continue to build upon and which ones need to go back to the drawing board.

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