Today we’d like to introduce you to Jasmine Anderson.
Hi Jasmine, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started my boutique while working full-time and being a new mom, just trying to carve out a space that combined my love of fashion, design, and connection with other women. What began as a small online shop slowly grew into a community — a place where customers became friends, and where I could showcase pieces that made women feel good about themselves.
Over time, Blue Casey’s evolved from an online-only store into a small storefront right here in Ottawa, Kansas. I’ve learned so much along the way — about running a business, balancing family, and trusting my gut through the ups and downs. I still design and create many of my own graphic tees and apparel, and it’s been incredible to watch something that started as a side hustle turn into a brand that truly reflects who I am: a mom, a wife, a business owner, and someone who believes in showing up authentically.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Definitely not smooth — but absolutely worth it. Running a small business while balancing motherhood, a full-time job, and everyday life has been a constant learning experience. There have been months where sales were amazing and others where I questioned if I was doing the right thing. Opening a storefront while keeping an online presence was another big adjustment — figuring out inventory, marketing, and time management has been a challenge.
I’ve also had to learn how to give myself grace. There’s a lot of pressure to always be “on” as a business owner, but I’ve realized that slow seasons are part of growth. Every setback has taught me something — whether it’s how to better connect with my customers, manage my time, or just take a deep breath and keep going.
At the end of the day, I remind myself why I started: to build something that allows me to be creative, make women feel confident, and show my daughter and future children what’s possible when you chase your dreams.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
By day, I’m a marketing professional — and that’s really the foundation of everything I do. My background in marketing has shaped how I approach my boutique and every other business venture I’ve taken on. I love storytelling through branding and creating experiences that connect with people on a personal level, not just as customers. Whether it’s a seminar, a social post, or a product launch, I’m always thinking about how to make people feel seen and understood.
Outside of the business world, I’m also a gymnastics coach and co-chair for Kansas Trampoline & Tumbling. Coaching gives me an entirely different kind of fulfillment — helping athletes build confidence, resilience, and discipline both in and out of the gym. There’s something really special about watching a child conquer a skill they’ve been working toward for weeks; it reminds me a lot of entrepreneurship — small wins, big lessons, and the joy of seeing hard work pay off.
What were you like growing up?
I was always pretty independent growing up — my brother and I are eight years apart, so I spent a lot of time entertaining myself. I learned early on how to be creative and self-motivated, which I think carried over into how I approach life and business now.
I was also very involved in school. I was in choir, orchestra, and cheer all through middle and high school, so creativity and performance were a huge part of my life. I loved being part of a team and expressing myself, whether it was through music or movement — that combination of discipline and creativity has followed me into adulthood.
The name Blue Casey’s actually came from a childhood dream. The house I grew up in was blue, and my favorite place to get pizza was a little gas station called Casey’s. I used to tell my mom that someday I was going to own a business and name it “Blue Casey’s.” It’s funny how something so small from childhood stuck with me all these years — but it feels full circle now.
Contact Info:
- Website: https://www.bluecaseys.com
- Facebook: https://www.facebook.com/BlueCaseys
- Other: https://www.facebook.com/groups/bluecaseys
