Meet Emylee Williams of Creative’s Catalyst

Today we’d like to introduce you to Emylee Williams.

Hi Emylee, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I started my business in 2011 as a broke photographer charging $75 a session, thinking passion alone would pay the bills. It didn’t. So I taught myself sales and marketing, landed my first $2,500 client, and went on to co-found a multi-million-dollar company that served over 30,000 small business owners worldwide.

But that version of success came with too much noise: a team of 27+, endless launches, and very little peace. So I walked away and rebuilt everything from scratch — this time with 90% less overhead and 100% more intention.

Now, through Creative’s Catalyst, I help women-led service businesses scale sustainably by turning their messy data into strategic decisions and productizing what they already do best. No chasing trends. No bloated teams. Just clean, aligned growth that honors your capacity.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not a smooth road — more like a winding one with detours I didn’t see coming. I’ve navigated chronic illnesses like endometriosis and PMDD that forced me to constantly recalibrate how I work and show up.

Add to that a business breakup that felt more like a divorce — emotionally, legally, and financially. It dismantled my sense of stability and identity. For a while, I wasn’t sure I even wanted to rebuild. But those experiences taught me how to build a business that works with my energy, not against it — one rooted in clarity, boundaries, and sustainability.

That’s now baked into everything I teach: honoring your capacity is a growth strategy.

We’ve been impressed with Creative’s Catalyst, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Creative’s Catalyst is a strategic advisory firm that helps women-led service businesses scale sustainably — without hiring big teams or burning out. We specialize in offer suite design and turning what’s already working into a streamlined, profitable system.

At the heart of our work is the Suite Spot Framework™ — a repeatable approach to designing an aligned offer suite with clear pricing, boundaries, and built-in pathways for growth. We work with agency founders and expert service providers who are often stuck delivering custom work, juggling too many offers, or feeling buried in client delivery. They know they’re doing too much — but don’t know what to trim or scale.

What sets us apart is how we approach scaling: through simplification. We don’t teach hustle or overwhelm. We help clients step confidently into advisory roles, structure high-impact offers, and finally grow beyond “done-for-you” without burning down what they’ve built.

What I’m most proud of is that our work helps women build businesses that feel as good as they look on paper. High profit, low chaos, deep alignment. That’s the goal.

We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
People are always surprised to learn that I walked away from a multi-million-dollar company — not because it failed, but because it stopped feeling aligned. Success isn’t just about the revenue number for me; it’s about how it feels behind the scenes. I’d rather build something small and mighty than big and miserable.

Contact Info:

• Website: https://www.creativescatalyst.com/
• Instagram: https://www.instagram.com/emyleesays
• Facebook: https://www.facebook.com/emyleesays
• LinkedIn: https://www.linkedin.com/in/emyleewilliams/
• Youtube: https://www.youtube.com/@EmyleeWilliams