Today we’d like to introduce you to Craig Loftis.
Hi Craig, thanks for joining us today. We’d love for you to start by introducing yourself.
I spent over a decade owning and operating my own multi-op DJ company. During that time, I learned just how challenging it was to keep up with leads, manage a team, and still deliver the kind of client experience that sets you apart in the wedding industry. The business was successful, but I also saw the toll it could take when every new inquiry required immediate attention.
After selling that company, I had a choice: move on to something completely different, or take what I had learned and build a solution to the very problem I’d lived through for ten years. That’s how LeadExcess started. I knew there had to be a way to help multi-op companies capture and convert more leads without sacrificing their time, their families, or their sanity.
What began as me experimenting with AI and automation has grown into a SaaS company that now helps some of the most respected DJ brands in the country. Our AI Sales Assistants engage new leads in under five minutes, 24/7, and guide them straight into consultations. On average, our clients see 10–20% more consultations booked, but even more importantly, they get back hours of their week that used to be spent chasing leads.
For me, it’s not just about building a business—it’s about helping other entrepreneurs enjoy the success they’ve worked for without being tied to their inbox around the clock.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road. Supporting many different brands means stepping inside the inner workings of each company. Every client operates a little differently, so it’s not just about delivering a service—it’s about adapting to their systems, helping with customizations, and consulting on best practices so they can get premium results. That can be demanding work.
At times, it feels like wearing two hats: building and maintaining the technology, while also serving as a strategic partner to each business owner. The learning curve is steep, and the expectations are high. But the flip side is that it’s incredibly rewarding. I get to see businesses not only grow their bookings but also lighten their workload, and knowing we’re a part of that transformation makes the challenges worth it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
LeadExcess is a SaaS company built to solve one of the biggest challenges in the wedding and events industry: converting leads into booked consultations without overwhelming business owners. We specialize in providing AI Sales Assistants that instantly capture and engage new inquiries, respond in five minutes or less—24/7—and guide them all the way into a scheduled consultation.
What sets us apart is that we’re not just another automation tool. We come directly from the wedding and entertainment world, so we understand how multi-op DJ companies and other event professionals really operate. Our AI doesn’t just “respond” to leads—it’s customized to speak in each brand’s voice, handle business-specific questions, and run proactive campaigns like newsletters, lead reactivation, and venue outreach. It’s like having a full-time sales coordinator who never takes a day off.
I’m most proud that our clients regularly see a 10–20% increase in consultations booked, but beyond the numbers, it’s about giving them their time back. Many of our users tell us they can’t imagine going back to the old way of chasing leads nights and weekends.
If there’s one thing I want readers to know, it’s this: LeadExcess exists to help successful yet overworked event professionals grow their business with less effort. We’re not here to replace the human side of what makes their company special—we’re here to free them up to do more of it.
What matters most to you?
What matters most to me is helping business owners succeed without sacrificing their personal lives in the process. I’ve lived through the late nights, the constant pressure to respond instantly, and the feeling of being tied to your business 24/7. I know how draining that can be, even when the business is thriving.
That’s why LeadExcess isn’t just about technology—it’s about giving entrepreneurs their time back. When our AI Sales Assistants book more consultations and handle the heavy lifting, it allows owners to step away from their inbox and actually enjoy the life they’re working so hard to build. For me, that balance—growing revenue while protecting time and energy—is the real measure of success.
Pricing:
- $497 / Month
- $4970 / Year
Contact Info:
- Website: https://leadexcessai.com/dj
- Other: https://leadexcess.com
