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Life & Work with Lindsay Kauffman

Today we’d like to introduce you to Lindsay Kauffman.

Lindsay, we appreciate you taking the time to share your story with us today. Where does your story begin?
I grew up surrounded by beauty professionals, such as my Mother, Grandmother, Aunt who were hairstylists and my Uncle who was a barber. So I knew at a young age I wanted to do so something in this industry. As I grew into my teen years, I had a slight obsession with makeup. Applying it, buying it… all the things. I was definitely that friend that had everything. Need a lipgloss; Lindsays got one, need some mascara, go to Lindsay. Need some setting/touch up powder, Lindsay. So after high school, my mother had told me that if I wanted to possibly do this as a living, I needed some training and The Aveda Institute was it, she sent me off the big OG of Aveda Institutes. The original one is located in Minneapolis, MN. So here I am, circa 2002, 19, super young and in this city getting ready for school. After I get back home from the first day I called my mother and told her… “I still love make-up and always will love applying and creating beautiful looks but SKIN. Mom, skin is it.”

After schooling, I return home to KC and start my career as an Esthetician. I gain new knowledge, get extensive ongoing training and create long-lasting friendships and mentors throughout the years working at a handful of Aveda Concert Salon & Spa’s. Experience is it. Getting the training and hands-on day in and day out is key. In 2010, I finally decided to go solo, as scary as it was I was outgrowing my position with Aveda and felt limited to what I could do. I pulled the trigger and found my space. My space to create magic, the space I am still in today. I have accomplished many goals of mine but still have a few more to check off. Going forward is going forward, no matter what your speed and going solo was the best and most lucrative choice I could have ever made for my career as a Licensed Esthetician. This is an industry that is always changing, there is always a new modality coming out or a new product line. I absolutely love that this is and will always be a growing industry. Most importantly being able to help and work and create relationships with amazing clients who eventually become like family.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It’s definitely not easy. You will need to WANT to do this. Starting off as a young Esty, you have to put in the work, the long hours and do all the self-promoting and freebies you can to get people in the door. Once that starts happening then the referrals start coming in and if you show a passion it will be golden. I remember working late nights till almost 10pm and going in around 9am for maybe like three appts but sitting around and making sure I was available. Making sure you are available and willing to work and wait. It’s hard in the beginning but if your truly passionate and love what you do it will be big payoff.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I feel I do it all, at least the non-medical. I specialize in skin (obviously) product knowledge and creating balance and a healthy barrier. I also am well versed in ingredients and cosmetic chemistry. But boy, it’s all about that skin barrier, once that barrier is intact then your treatment options are endless. I also am known for a good brow wax. My menu is expansive but I customize every treatment to that particular individual always. No two appts will ever be the same. As our skin changes so does our treatment plan but you will find on my menu Dermaplanning, which is a favorite of mine. Chemical Peels, Gua Sha, Nano Infusion, LED Light Therapy and most recently in 2018, I purchased a Hydrafacial machine and have been rolling pretty steady with that. Remember those goals I was talking about? Being financially able to purchase a Hydrafacial machine was one of them. THAT is a checked goal I am most proud of. I love that machine and it has been a game-changer for my business.

Do you have any advice for those just starting out?
Make sure to keep records, notes, information, details ALL OF IT on every single face you touch and every single client you meet and make sure they have a way to contact you as well.

Contact Info:

  • Website:
  • Instagram: @thekcesti
  • Facebook: theKCesti LLC

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