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Life & Work with JaNiece Davis

Today we’d like to introduce you to JaNiece Davis. 

Hi JaNiece, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I started my company because in 2018 My mother was diagnosed Breast Cancer Called Triple Negative which is the most aggressive type of breast cancer, only 3 months after My Grandfather had passed away from Small Cell Lung Cancer. I walked the Cancer journey with my grandmother, my grandfather, and now my mother. I watched my mom go to chemo which left her sick at times and somehow, she still managed to make it to work. I knew I had to do Something to take the burden off of her so she could rest and heal and WIN her Breast Cancer battle so I took a leap of faith and decided to do something I always dreamed of doing since I was a kid making my own lotions and perfumes, except now I was obsessed with lipgloss, that is what triggered me to start DaShay Dìor Cosmetics and it grew faster than I could’ve ever imagined. Being one of the first if not the first to make lipgloss in Kansas City has been the best experience of my life. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Being an entrepreneur is definitely way harder than it looks. It’s not always a smooth road, selling something like lipgloss which is $1 at the hair store, I’ve had to make my product stand out and give the customers a reason to shop DaShay Dìor, and let’s be honest a person can only buy so much lipgloss so sales haven’t always been high but my customers definitely give me a reason to keep pushing even though it’s definitely been times I’ve wanted to just give up but I have so many amazing people rooting for me and a team of amazing ambassadors I want to take to the top with me. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am known for Being the Lipgloss Queen and selling the best lip gloss in Kansas City, not just for the looks but my recipe has been my highest selling point. 

What sets me apart from all the others is the benefits you get from all of my products they’re 100% NATURAL, I came up with the secret recipe myself. It’s 100% edible, it’s vegan, safe for babies and all skin types, it has amazing healing properties and it smells, taste, and looks amazing and that’s something you can’t buy in the hair store. 

Creating this business has given me one of the greatest gifts of all and that’s the ability to bless others with amazing opportunities like mine. I have a group of ambassadors who I work with to achieve accomplishments not just for my business but for theirs and themselves as well. It’s the best way I could give back. We are women helping and empowering women reach the top, that is until we recruit men ambassadors lol 

Can you tell us more about what you were like growing up?
Growing up I was quiet and shy and never spoke, everyone thought I was a mute which is funny because it’s the total opposite of my personality today. Now I’m loud and proud and will make friends with just about anyone. 

Growing up I’ve always had a love for science and creating things, I loved the lab and that hasn’t changed a bit, the only thing that has changed is what I create and mix up in my lab and I think that’s why I have the best lip gloss in Kansas City, I’ve been perfecting this craft since I was a little girl 

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Image Credits

Derick Roberts

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