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Life & Work with Gabe Cross

Today we’d like to introduce you to Gabe Cross.

Alright, thank you for sharing your story and insight with our readers. To kick things off, can you tell us how you got started?
KUROSU was launched in July 2021. KUROSU is an online collective that provides digital urban products (plug-ins, icons, presets, textures, etc.) for anyone who has a passing interest in the visual game. For creative directors, editors, designers, influencers, photographers, videographers, and anyone with curiosity. Even though KUROSU is an online brand accessible to a worldwide audience, all the creative grind is currently crafted just outside Kansas City, Missouri.

I am originally an Australian native from Brisbane. I moved to Nashville back in 2015 and Kansas City in 2021. Art and design have always been a fascination to me in most aspects. In particular “digital” & “street-fashion”. I respect the streetwear industry as it re-invents new strategies to steer culture to new heights. My vision is to adopt God’s collaborative vision and what the fashion industry is and apply it to the digital frontier. To break commercial barriers and provide a fresh perspective to art & design. To explore the idea of what design could mean as a lifestyle.

I also want to help other creatives reach their potential, and right now, I am doing that by creating products/ideas/sharing what I know with others. KUROSU is more than just a brand. It’s an underground creative movement of visionaries reaching for the stars. Let’s connect.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Yes and No. Maintaining consistency and diligence can be difficult, especially when trudging through mud. I’ve had counseling and help from a few friends and family; otherwise, running production and website has been just a team of 2, God and I. He plants the ideas. I bring the ideas to life. KUROSU is still in its early stages, but enjoying it now has been humbling for me.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
The best way to describe me is like a swiss-army knife. I primarily focus on post-production work such as editing, but my field ranges from design, photography, videography, etc. Other client work is its reward because you are a puzzle piece to fulfilling someone else’s a bigger picture. However, KUROSU is the project I am most proud of because God is the client in this scenario. I don’t like to boast about my work, but honestly, what sets me apart from most is the heart and intention behind what I do. You could own the most impressive resume yet still have a bad attitude about things. Having the passion and motivation is why I am where I am today. Being unqualified is exactly why I am qualified.

Let’s talk about our city – what do you love? What do you not love?
Moving to KC has been rewarding. KC has a small but inevitably growing creative community; having access to plant my experiences and share what I’ve learned as a foreigner to the KC community is a privilege. I also work at MADE MOBB in Crossroads as a Content Creator/Screen Printer, so every week, I get the pleasure of meeting/learning from other creative entrepreneurs who live in the city.

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