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Life & Work with Cynthia Hiles

Today we’d like to introduce you to Cynthia Hiles. 

Hi Cynthia, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
For as far back as I can remember I have always been an artist. I have tried so many different mediums of expression from photography to fiber arts to jewelry design but when I first tried working and designing with fresh flowers I was hooked. From there I started expanding my knowledge and ability as a designer. I always knew I wanted to start a company of my own as both my creative outlet and something to one day share with my daughter who inspired me to take the leap into this company. So in 2018 I opened Solstice and Sage Flower Company and have been having a blast ever since. 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Running a small business always comes with obstacles but in all of those challenges there is a learning lesson and I am so thankful for that. The largest challenge has been navigating my small business during a pandemic. From canceled and rescheduled weddings to supply shortages over the past year and a half has definitely had some hurdles for both me and my clients. 

Can you tell our readers more about what you do and what you think sets you apart from others?
Creating stunning and beautiful weddings that wow my clients and their guests never gets old. One of my favorite things about being a floral designer is the amazing trust that my couples put in me. I am able to come to my clients with absolutely wild ideas and they let me run with my creativity. My specialty is definitely in the Altar Installations I do for the wedding ceremony. For me, this is the most important part of the wedding floral décor so I am always pushing myself to come up with fresh ideas and create a unique backdrop for my couples to share their vows in front of. I am drawn to color palette, texture, spatial balance, asymmetry, and mood within my designs which allows me to constantly evolve my aesthetic as a designer… There is so much you can do with fresh flowers that the ideas really are limitless. 

We’d love to hear about how you think about risk-taking?
Always go for what is risky! For me taking chances is where I find growth and pride in my accomplishments. Plus, it is going to be way more entertaining no matter the outcome than if I had played it safe. 

Contact Info:

Image Credits
Kristina Carlson Photography
Jill Stuefer
The Kind Collective
Melissa Sigler
i.e. Design House

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