Life & Work with Brittany Scovel

Today we’d like to introduce you to Brittany Scovel.

Hi Brittany, we’d love for you to start by introducing yourself.

In 2019, as a junior in high school, I was constantly busy with sports and academics. A girl in my friend group had downloaded Musical.ly and was always making lip-sync videos on the app. I thought it was silly and never indulged in any of the videos she made, but a couple of times, she asked me to be a part of some. Little did I know that this would lead me to download the app, post my own videos, and see them blow up. This was pre-pandemic, leading into the pandemic, and I continued posting videos throughout the pandemic. During this time, I graduated from high school and pursued social media through my college days. Once I got my general education requirements out of the way, I realized I could probably monetize my content and save myself from long, painful workdays working 12-hour shifts in a hospital. Ever since then, I’ve maintained a loyal base of followers and have accumulated a large list of brands that I believe in and work with religiously for marketing on social media.
Got it! Here’s an updated version including your podcast:

I’m all about creating content that resonates with people and encourages them to be themselves. My passion lies in hunting, and I believe in supporting others who want to get into the industry. I specialize in sharing my hunting experiences and tips, with a strong focus on promoting unity and encouragement among hunters, particularly female audiences.

What sets me apart is my commitment to individuality in hunting practices and my message of unity. I’m most proud of the community I’ve built and the positive impact I’ve had on encouraging others not to be discouraged by differing opinions. My work is known for its authenticity and the genuine connections I foster within the hunting community. I strive to be a voice that uplifts and inspires, reminding everyone that family is everything and that we’re stronger together.

We have a family business, Scovel Taxidermy, that’s been going strong for 22 years. Growing up in a family passionate about conservation and the outdoors, I knew I wanted to channel my platform to outlive my passion for the outdoors. I’m very passionate about getting the next generation, especially females, out into the wild. I plan and execute hunting excursions for both new and advanced hunters.

I work with a variety of brands and market their products. My management team helps me pull collaborations and networking opportunities that I might overlook or not even know existed.

Recently, my fiancé and I bought our first farm, and we’re looking to put in a 3-D archery range open to the public. We’re also about to tackle a new location for Scovel Taxidermy, where we’ll have a storefront offering all taxidermy services plus retail. We want it to be a home base for entertainment where our community can come and enjoy. Being from a small town with limited options for fun, we’re planning to include a golf simulator bay and a bow simulator bay.

I also have a podcast where I talk about my hunting trip experiences and such, with my main demographic being my female audience. I am currently on a break from podcasting as we are starting up a new business, but as soon as we settle into the new storefront, we will also be setting up a studio for podcasting.

I travel often for work and social media. For example, next week I’ll be heading to Las Vegas for four days, working with a large variety of brands. People often think I hop on a plane just for a vacation, but every trip outside our state opens up new opportunities leading to even bigger ones. I’m truly grateful and proud of myself for pursuing social media and not letting others discourage me. There have been many times I thought about picking up a part-time job just in case something went wrong, but each year I become more successful and build a bigger list of networking opportunities. I don’t see social media drying up anytime soon.

We all face challenges, but looking back would you describe it as a relatively smooth road?

Some of the biggest obstacles I’ve faced revolve around my mental health and self-perception. I often find myself comparing my worth to the engagement I receive online, and dealing with body dysmorphia because of the pressure to look perfect on camera is really tough. Negative comments and trolls are also challenging, but over the years, I’ve learned to thicken my skin and not let strangers with zero followers dictate how I view my life. Their negativity is more a reflection on them than on me, and I genuinely feel sorry for them.

Keeping up with changing algorithms and trends is exhausting, especially when trying to stay relevant. There’s so much work that goes into creating videos, scripts, and ideas, and I constantly feel burnt out because I’m my own boss. My income comes from my small box device, making it hard to differentiate work time from playtime on my phone.

Despite these challenges, the opportunities on social media are endless, and you don’t need a college degree to be successful. However, you do need a strong head, a routine, structure, and goals. Sometimes, I struggle with sharing products or experiences online because I don’t want to come off as bragging, but I remind myself that little me would be so proud of where I am today. I’ve worked my tail off since 2019, ensuring that I don’t need a 9 to 5 job.

Can you tell our readers more about what you do and what you think sets you apart from others?

I’m all about creating content that resonates with people and encourages them to be themselves. I have a passion for hunting and believe in supporting others who want to get into the industry. I specialize in sharing my hunting experiences and tips, especially focusing on promoting unity and encouragement among hunters, particularly among female audiences. What sets me apart is my commitment to individuality in hunting practices and my message of unity. I’m most proud of the community I’ve built and the positive impact I’ve had on encouraging others not to be discouraged by differing opinions.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?

Dealing with COVID-19, that was really the peak of my career and when everybody was online and bored. The pandemic has taught me some important lessons. I’ve learned the value of staying connected with loved ones, even when we can’t be physically together. It’s made me appreciate the little things in life more, like a simple walk outside or a quiet moment with family. The pandemic has emphasized the importance of adaptability and being able to roll with the punches when life throws unexpected challenges my way. It has also reinforced the need to take care of my mental and physical health, making sure to find balance and practice self-care amidst the chaos.

Contact Info:

• Website: https://www.brittanyscovel.com/
• Instagram: https://www.instagram.com/brittany.scovel/profilecard/?igsh=MXRsYTN6aTRlNjRwdw==
• Youtube: https://youtube.com/@brittany.scovel?si=MocMzIZ30pClRc79
• Other: https://www.tiktok.com/@brittany.scovel?_t=8rug7GOTEuA&_r=1