Today we’d like to introduce you to Amanda Tinsley.
Hi Amanda, we’d love for you to start by introducing yourself.
With a strong professional foundation in business psychology, Amanda Tinsley, the owner of a popular infrared sauna studio in Prairie Village (serving the greater Kansas City area), leveraged her experience to successfully launch her own health and wellness venture. She opened CYL Infrared Studio in 2021, translating her deep understanding of customer behavior and well-being into a focused, luxury boutique sauna experience. The studio, which emphasizes the healing power of infrared sauna therapy, is designed to be a private sanctuary, reflecting her commitment to providing a relaxing and effective service that supports both physical recovery and mental clarity for the Kansas City community. What does CYL stand for? Change Your Life. And, it truly does.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The primary business challenge for new sauna studios is effectively introducing the benefits and educating consumers, as many are unfamiliar with modern sauna types like infrared, or the compelling, science-backed reasons for regular use. Unlike a traditional gym, where the purpose is obvious, you must actively market the “why.” This requires going beyond simply selling heat to communicating tangible health benefits such as muscle recovery, detoxification, stress reduction, and improved cardiovascular health . Without clear education on the value proposition, it’s difficult to convert drop-in clients into high-value membership and subscription plans, which are crucial for consistent revenue.
Can you tell us more about what you were like growing up?
After years of being a passionate fitness enthusiast and a firm believer in the power of self-care, I have channeled my passions into a boutique sauna experience. For me, owning the studio isn’t just about managing schedules or cleaning equipment; it’s a natural extension of my lifestyle. I genuinely enjoy getting to know people, treating every client interaction not as a transaction but as an opportunity to connect and understand a new wellness journey. I leverage authenticity and enthusiasm to create a welcoming, community-focused environment where clients feel supported, educated, and motivated to integrate heat therapy into their personal recovery and self-care routines. My personal passion for the benefits of sauna use makes me the best advocate for motivating my clientele to use infrared saunas.
Contact Info:
- Website: https://www.cylinfraredstudio.com
- Instagram: @cyl_kansascity
- Other: 913.318.0059
