Today we’d like to introduce you to Seth And Treva Bailey.
Hi Seth and Treva, please kick things off for us with an introduction to yourself and your story.
Our brand began in 2018 with a simple but powerful realization professional pet groomers needed products that were not only effective, but elevated products that reflected the care, pride, and artistry they put into every groom. Too often, options on the market felt either overly harsh or overly basic. There was a clear gap for professional quality that are natural, luxury pet products created with pet groomers in mind and the pets they care for.
Groomer Swag Pet Products started small, rooted in hands on experience and real world feedback. Every product was developed with intention—how it performs on the coat, how it feels in the hands, how it finishes the groom, and how clients respond when they pick up their pet. Performance was never optional, and ingredients were never an afterthought.
Growth came organically. Groomers talked. Clients noticed. Signature scents became recognizable. What began as a passion project quickly evolved into a trusted brand carried into salons, grooming vans, and homes across the country.
Today, Groomer Swag Pet Products is known for its refined fragrances, whipped textures, and clean formulations—all designed to turn everyday grooming into an experience. From colognes to face washes to seasonal collections, each launch reflects the same philosophy the brand was founded on:
luxury without compromise, and products that work as beautifully as they smell.
The journey hasn’t been about chasing trends—it’s been about listening, improving, and staying true to the groomers who made the brand what it is today. Groomer Swag Pet Products continues to grow, but its heart remains the same: supporting professionals, celebrating quality, and raising the standard for pet care.
Groomer Swag Pet Products is Owned and operated by a professional pet groomer with over 30 years of hands on experience, our brand was created to solve a simple but powerful problem: groomers and pet parents deserved products that are clean, effective, luxurious, and truly made with groomers and pets in mind.
Seth and T’s journey began long before Groomer Swag Pet Products existed. Over the years, we have owned and managed several grooming shops, working hands on with pets and clients every single day. Through that experience, one frustration kept resurfacing: natural pet products that truly performed simply weren’t available commercially.
Time and again, we searched for clean, thoughtfully made products we could trust in our own shops and came up short. The lack of genuinely natural, professional quality options was not just disappointing, it was limiting. So we decided to create what didn’t exist.
Groomer Swag Pet Products was born out of that need. We started with our signature Dog Colognes, carefully crafted to be refined, long lasting, and made with intention without compromising on quality or ingredients. From there, the line grew organically, guided by real grooming experience and high standards.
To this day Groomer Swag product are made to order, ensuring freshness, consistency, and care in every bottle. What began as a solution for our own grooming shops has grown into a brand trusted by groomers and pet parents who value natural luxury, integrity, and products created by professionals who truly understand the industry.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the greatest challenges we’ve faced was navigating our way through COVID while simultaneously building a brand from the ground up. Like many small businesses, we had to adapt quickly, stay resilient, and keep moving forward during an incredibly uncertain time. Starting a new business under those conditions tested us in every possible way—but it also strengthened our purpose.
Another ongoing challenge has been education. Helping pet groomers and pet parents understand that many commercially available pet products are not truly safe has required patience and transparency. Too often, products on the market are filled with harsh chemicals designed to extend shelf life and protect a company’s bottom line—not the pets or professionals using them daily.
We’ve made it our mission to change that narrative. By educating our community about ingredients, formulation, and why “natural” really matters, we continue to advocate for safer, cleaner options that protect pets, groomers, and grooming environments alike. These challenges didn’t slow us down—they reinforced why Groomer Swag Pet Products needed to exist.
Appreciate you sharing that. What should we know about Groomer Swag Pet Products?
Groomer Swag Pet Products is known for luxury, long lasting pet fragrances and grooming products that deliver professional groomer results without compromising pet safety. We’ve built our brand around quality, creativity, and genuine connection—both with pet groomers and pet parents.
What truly sets Groomer Swag Pet Products apart:
Signature, long lasting scents
Our fragrances are carefully crafted to last while remaining gentle for pets. They’re not generic “pet smells”—they’re boutique, seasonal, and intentionally layered, which is why customers recognize them instantly.
Pet Groomer approved performance
Our products are designed with professional pet groomers in mind. From proper lather and texture to reliable results, everything we create is tested for real grooming environments.
High quality, thoughtfully chosen ingredients
We prioritize clean, effective formulations and avoid cutting corners. The difference is noticeable in how our products perform and feel.
Limited edition and seasonal collections
Our drops feel special. Customers love that our scents are curated by season and available for a limited time, creating excitement and exclusivity.
Brand experience, not just a product
From cute, themed packaging to handwritten notes and personal touches, every order feels intentional and memorable. We focus on making customers feel seen and appreciated.
A small business with heart
We remember our customers, engage with them, and truly care about their experience. That connection is something big box brands can’t replicate.
At the end of the day, Groomer Swag Pet Products isn’t just about smelling good—it’s about elevating the grooming experience with products that feel fun, premium, and made with purpose.
What matters most to you? Why?
What matters most to Groomer Swag Pet Products is the health, safety, and well-being of pets and the professionals who care for them—and that belief drives every decision we make.
• Pet safety comes first
We are committed to using thoughtfully selected ingredients because pets deserve products that protect their skin, coats, and overall health—not formulations filled with unnecessary or harmful chemicals.
• Respect for pet groomers
Groomers work hands-on with these products every day. We believe they deserve clean, effective formulas that are safe to use repeatedly and perform consistently in real salon environments.
• Integrity over shortcuts
We choose to make our products to order, educate openly, and grow intentionally—even when it’s harder—because doing things the right way matters more than doing them fast.
• Raising industry standards
We care deeply about changing the narrative around pet care by helping pet groomers and pet parents understand what’s truly in their products and why it matters.
Why this matters:
Because grooming is not just a service—it’s trust. Pets cannot choose what is used on them, and pet groomers should never have to compromise safety for performance. Groomer Swag Pet Products exists to honor that responsibility with transparency, experience, and purpose.
Contact Info:
- Website: https://groomerswag.com
- Instagram: http://www.instagram.com/groomerswagpetproducts
- Facebook: http://www.facebook.com/groomerswagpetproducts
