Today we’d like to introduce you to Bill Moran.
Hi Bill, please kick things off for us with an introduction to yourself and your story.
I was a fundraiser for St. Luke’s Hospital Foundation from 1987 through 1996. During that time, I began writing and speaking at fundraising conferences on planned giving, a form of fundraising. That was a natural marketing tool that gave me a niche, built a positive reputation in Kansas City and the surrounding states.
At the end of 1996, I formed The Moran Company. Originally, it was a fundraising consulting business serving nonprofits. It was a pure “startup” with no capital. My speaking had provided recognition for me. This paved the way for referrals from funders and gatekeepers in the Kansas City area. I did okay but struggled for lack of sales expertise. I tried a number of different ventures, including early online webinars for fundraising training. I had many failures over a 10-year period of time. A “great idea” is fine. But one needs to appreciate how much effort, time and money it takes to turn a “great idea” into reality. Of course, most “great ideas” do not work when they hit the harsh reality of the world.
Finally, in 2007, I fell into the venture of recruiting for fundraising staff. This work fit my personality, and I liked the work. It is really important to like the work so you can get through the hard times. Although 2008 was a terrible time to begin any venture, particularly one that dealt with employment, I persevered. With the help of talented individuals who joined me, we have grown into a national executive recruiting firm serving nonprofits. We find executive directors, CEOs, fundraising staff and other leadership all over the country, including Alaska.
We all face challenges, but looking back would you describe it as a relatively smooth road?
There were many struggles in my early days. Some of these included lack of sales skills and lack of capital. Additionally, there are personality challenges associated with leading a team. One cannot be successful alone, so leadership skills are critical. The ability to attract and retain a talented team was a key to my success.
Appreciate you sharing that. What should we know about The Moran Company?
The Moran Company is an executive search firm that partners only with nonprofit organizations to recruit CEOs, Executive Directors, senior-level fundraising staff and other key leadership positions nationwide.
Key Highlights of Our Expertise and Approach:
• To date, we have completed approximately 300 successful nonprofit executive searches nationwide,
* Our recruiters have actually served as successful nonprofit leaders.
* Recognized Excellence: Forbes and Hunt Scanlon have named us one of the top executive search firms in the country.
• Industry Leader: Bill Moran is a past President of the National Network of Nonprofit Search Consultants (NNSC). The Moran Company is a leader among firms specializing in nonprofit executive search.
• We are invested in your long-term success and guarantee your hire for 1 year.
• Our firm offers onboarding support for the new hire.
Before we go, is there anything else you can share with us?
We are proud of our company culture and believe that is what has led to our success. We are characterized by integrity. We are here to actually “serve” our nonprofit clients. We are here to support our staff in their growth. The more we “give” to others, the more “successful” we are. You are welcome to read more about our firm and our story at morancompany.com.
Contact Info:
- Website: https://morancompany.com
- LinkedIn: https://www.linkedin.com/company/moran-company-executive-search
- Twitter: https://x.com/MoranCompany
- Youtube: https://www.youtube.com/@Morancompany



