Today we’d like to introduce you to Becca Ferguson.
Hi Becca, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Where do you want me to start? I’ve lived many lives!
I became a therapist because I understood what it felt like to need support, not because I had everything figured out. My path has been shaped by my own experiences with trauma, burnout, identity, ADHD, and trying to meet expectations that did not always leave much room for being human.
After becoming a licensed professional counselor, I built my private practice from the ground up. Like many therapists, I was trained to support clients, but I was not taught how to run a business. Suddenly, I was responsible for marketing, documentation, systems, finances, policies, branding, and making major decisions without a clear roadmap.
A lot of what I know now came from trial and error. As I learned, I started creating the tools, resources, and support I wished I had when I was starting out. I saw how many talented therapists were overwhelmed by the business side of private practice and how isolating it could feel to believe everyone else already knew what they were doing.
Over time, the lessons I learned through building my practice grew into a much larger body of work. What began with therapy expanded into coaching, education, practical resources, and honest conversations about what it actually means to be a therapist, business owner, and human being.
Authenticity with Becca became the hub that brings all of those pieces together. It reflects the belief at the center of everything I do: we should not have to hide our humanity to be competent, successful, or taken seriously. My work is about helping therapists and other helping professionals build careers, businesses, and lives that are aligned with who they actually are.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Smooth? Absolutely not.
I think one of the hardest parts of building a business is that people usually see the finished version. They see the website, the services, the awards, or the confident person talking about what they do. They do not always see how many times the plan changed, how many decisions were made while exhausted, or how often the person behind the business wondered whether they were completely screwing it up.
The Therapy Office has been one of the clearest examples of that. It has grown and changed several times as I learned what was sustainable, what the community needed, and what actually worked for me as a business owner. Some of those changes were exciting. Others came from disappointment, financial pressure, or realizing that the version I had worked so hard to build was no longer the version I needed.
There has also been a lot of isolation. Therapists are often expected to be calm, capable, and emotionally regulated at all times, while business owners are expected to be confident, strategic, and endlessly productive. I was trying to be both while also being a human with my own nervous system, needs, and limits.
A major part of my growth has been learning that changing the plan is not the same as failing. Sometimes the most responsible thing you can do is stop trying to prove that the original plan should work and start building something that actually does.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Authenticity with Becca is the hub for all of my work as a therapist, coach, business owner, educator, resource creator, and podcast host. I primarily support therapists and other helping professionals who are trying to build careers and businesses without losing themselves in the process.
A lot of my work comes back to the pressure therapists feel to be perfectly professional at all times. We are taught to think carefully about ethics, boundaries, and how we represent the profession, which is important. But we are also some of the harshest judges of ourselves and each other. That pressure can show up in everything from social media and marketing to pricing and networking. If someone comments, “That’s not something a therapist would do,” or says our prices are too high, are we really going to change our whole practice for the comment section?
Through Authentic Coaching, Authentic Resources, and my podcast, Professionally Messy, I help therapists and helping professionals navigate private practice, burnout, visibility, systems, ADHD, neurodivergence, and the complicated experience of being both a professional and a real person. I also continue to see therapy clients through The Therapy Office, which keeps my work grounded in the realities of the profession.
What sets my brand apart is that I do not create resources or teach strategies that I have never used myself. Everything in my shop has been tested in my own work. I believe we can build businesses that make money, but if they do not align with our values, capacity, and actual lives, they will not be sustainable.
I am especially proud that this work has been recognized by my local community. Authenticity with Becca was recently voted Best in Professional Coaching and Best in Computer, Technical, and Trade School through CommunityVotes Springdale. The Therapy Office was also voted Best in Therapy and Counseling and Best in Psychology Clinic. The trade school award was especially surprising because there is an actual trade school in Springdale, so that one still makes me laugh a little.
Is there any advice you’d like to share with our readers who might just be starting out?
I wish I would have known that I was the only one with the expectation to have everything figured out before I started. Most of us are learning while we build, and being good at your profession does not automatically mean you know how to run a business.
My biggest advice is to build something that works for your actual life, not the imaginary version of you with unlimited energy and perfect focus. A business can look successful from the outside and still be completely unsustainable for the person running it.
Changing your mind does not mean you failed. Adjusting your services, pricing, schedule, audience, or entire direction can be a sign that you are paying attention. You are allowed to use what you learn and make a different choice.
Pricing:
- Free: The Make It Make Sense Guide is a free, values-based roadmap for neurospicy therapists who are building a private practice.
- $90-270: Individual coaching sessions are also available for therapists and helping professionals who want practical support with business decisions, systems, visibility, and burnout.
Contact Info:
- Website: https://www.authenticitywithbecca.com
- Instagram: https://instagram.com/authenticitywithbecca
- LinkedIn: https://www.linkedin.com/in/authenticitywithbecca
- Youtube: https://www.youtube.com/@authenticitywithbecca
- Other: https://bio.site/authenticitywithbecca
