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Hidden Gems: Meet Josh Pacubas of Dé Luxe Studios

Today we’d like to introduce you to Josh Pacubas. 

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
So, I was born in Davao City, Philippines. Growing up I lost both of my biological parents. For the longest time, I never had any good role models to look up to. I was always getting into trouble and was always hanging out with the wrong crowd. Until one day my uncle Paul took me in and brought me to my aunt Mami Baby. Once I moved in with my aunt things started to turn around slowly but surely for the good. She taught me to always work hard. I remember as a kid I used to wake up 5 am in the morning to sell “pandesal” which is bread in Filipino, from my friend’s bakery shop. I would sell anything to coke bottles, cards, marbles, and anything else I could get my hands into where I could make a little profit for myself. I’ve always had that entrepreneur mindset ever since I could remember. Growing up in Davao City, Philippines resources was scarce. So, it made you hustle like no other. 

In 2001 I was adopted by my mom and dad here in the United States. The transition was scary to say the least. I came here in the United States not knowing a lick of English. It was a hard transition for me, and for everyone else, I’m sure. But we got through it. I wouldn’t change a thing because I would not be the man today without those struggles. For the longest, I struggled on my academics until I graduated high school. I wasn’t the smartest and the brightest in my class. Fast forward to 2012 I graduated at Blue Springs High. I wasn’t sure what I wanted to be or what career I wanted to pursue after I graduated. Luckily, I was able to obtain my A+ program hrs. as a backup plan. I attended Blue River Community College and Penn Valley for about a year and a half. Unfortunately, I lost my A+ program for failing my classes. 

As time went on, I had several entrepreneur endeavors. I ran & owned a clothing brand in KC. Originals Apparel. I got into selling advertisements to put in the back of the receipts and failed at it horribly. I got into life insurance sales and failed at it also. And lastly, I was a salesman at GARY CROSSLEY FORD. Didn’t last there either. Due to poor management. I learned a lot from myself during that span of time. I just knew that I did not want to work for anyone else. And I wanted to call my own shots and be my own boss. 

When Covid 19 happened, I had so much time to reflect on myself. It was the spark I needed to pursue barbering. I purchased my first set of clippers and liners at Cargo Largo and never looked back. I spent countless of hrs. watching videos on YouTube university. Trying to speed up the learning curve. My first client was my dad. He was so excited for me. It took me 2 hrs. to cut his hair for the first time. The man literally fell asleep on the chair. From there I started cutting my friends hair. It took a lot of convincing. But when your friends don’t trust you to touch their hair, for a regular person that would take a toll. To me, it didn’t bother me at all. I just never took ” NO ” for an answer. I had that mentality of ” let me show you ” and ” I got you “. My confidence was off the roof. You couldn’t tell me otherwise. 

During the pandemic, I worked at Fine Lines Barber & Tattoo for about a 1 yr. under Josh Prejean. I was able to level up my skills and learn from him. I loved working there. My clientele grew and business started to pick up. I ended up leaving Fine Lines to obtain my barber license through Shawn Reliford through his apprenticeship program. 

My goal is to challenge myself every day to be the best version of myself. To always be a student of the game by always learning new techniques and tips to grow my business. To move with purpose and intention and to always give it 100% every single day in and day out. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been a smooth road. To me being an entrepreneur, the road will never be smooth. There will always be obstacles you will go through. And they get bigger and bigger. But eventually, you figure things out along the way. If it was easy everyone would be doing it. The struggles I dealt with was growing a clientele during a pandemic. It hasn’t been easy but as long as you show up day in and day out. Things will start to fall into place. There is no shortcut in this game. All hard work and true grit. 

Thanks – so what else should our readers know about Dé Luxe Studios?
I’m a Barber specializing in men’s and kids’ haircuts. Services I offer are skin fades, classic cuts, beard line ups, color enhancements, and facials. I created Dé Luxe Studios in the winter of 2018. I wanted to create a brand that made people feel good and luxurious. I also sell merchandise that people can wear out to the club, gym, or just casually. What sets me apart from others is that I am able to integrate everything I have learned from my past businesses of what works and what not works. I’m proud of Dé Luxe Studios because I created my website from scratch. I have created a one-stop-shop where you can book your appointments, see my work, buy merchandise, and connect with me through my Dé Luxe Studios personal blog. 

Where do you see things going in the next 5-10 years?
In the next 5-10 years the hair industry is going to keep excelling. It’s a lost art. With social media, it’s so much easier to promote yourself and show your work nowadays. 


  • Men’s Dé Luxe Experience Haircut $100/1hr 15 min
  • Men’s Dé Luxe Haircut/Beard Lineup $35/1 hr
  • Men’s Dé Luxe Haircut/$30/45 min
  • Kids Dé Luxe Haircut (6/13yrs) $20/25 min
  • Dé Luxe Lineup/$15/15 min

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