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Daily Inspiration: Meet Jennifer Heidrich

Today we’d like to introduce you to Jennifer Heidrich.

Hi Jennifer, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I always knew that I wanted to be in the beauty industry. After being introduced to handheld spray tanning after college and learning more about the harmful effects of UV, I knew sunless tanning was the path for me. In 2014, I started the business.

It began with sunless tanning, but since then I have added safe alternatives to teeth whitening, light therapy, sculpting, and more! Our newest additions are the EmsculptNEO and Emsella, both groundbreaking medical devices. It is my passion to help clients look and feel their best!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
For the most part, we, fortunately, have had a very smooth road! The main struggle that we have overcome was Covid. We were forced to shut down for six weeks during the busiest and most successful time of the year for us – March through May. I could not personally tan clients, but I was able to create an online store through which clients could buy our sunless tanning products. For clients who lived locally, I would drop off any products they wanted into their mailboxes. Although most people weren’t going anywhere at the time, they just wanted a little confidence boost, which I totally understand! You don’t have to be going to a special event to want a little extra glow!

When we were able to open back up for tanning sessions, familiar faces returned and it was like nothing ever happened in the first place. I am very grateful that we were able to overcome the pandemic.

Appreciate you sharing that. What else should we know about what you do?
Not only have I trained across the country in industry-leading airbrush and contour techniques, but I have also been fortunate enough to tan for multiple national touring productions – including Dancing with the Stars National Tours from ABC and Maks, Val & Peta Live On Tour!

I have also loved taking on the new role of guest speaker, speaking at the Association of Sunless Professionals Conference in Las Vegas. I regularly participate in continued education through national conferences and pride myself on ensuring I am using the leading products and techniques in my studio.

Most recently, I was included in the “Women in Business” portion of Inside Columbia magazine, in which I wrote about what inspired me to start my business, what makes my business stand out, and more!

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
In the future, I see the sunless tanning industry growing rapidly. I hope that more people realize the harmful effects that UV rays can cause, such as wrinkles, sun spots, and possibly skin cancer. Sunless tanning is a much safer option and gives you the ability to create a tan just as good as the sun, instantly.

As for our other services, I think people are becoming more and more interested in non-invasive solutions for body sculpting, contouring, and rejuvenation. I believe that our business will only grow in the future because we do offer these services!

Pricing:

  • Custom Spray Tanning $55
  • Teeth Whitening $150
  • Additional Services – call for details! (573) 864-9627

Contact Info:

Image Credits
Emily Johnson, Carly Buntin, Raygan Walters, Brianna Knopf, Tori Wright, Robin Torres, Miai Boling, and Victoria E Photography

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