Today we’d like to introduce you to Cindi Sigsbury.
Hi Cindi, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve had the entrepreneur spirit my whole life. I’ve been self employed as a massage therapist since 2005, but when the pandemic hit in 2020 I started exploring other avenues, educating myself about anything from hypnotherapy to real estate to online sales and funnels. Seeing so many people striving for success in the side hustle arena, and seeing businesses struggling inspired me to want to help them get exposure, since that is vital to the survival of a business. I came across the idea to put multiple businesses on a shared postcard mailing to bring the cost down from thousands to a few hundred dollars each. I loved it immediately because small businesses rarely have the chance to get the amount of exposure that this can give them, because it is generally so costly. I also realize that in the competitive world of digital advertising, a physical mailer, done in the right way, stands out as valuable to the recipients. I started learning as much as I could about designing ads and postcards, the mailing process, and all of the complexities about putting everything together. As a massage therapist, I have spent a LOT of time working individually, but now I go to vendor events and networking events and meet a lot of wonderful business owners. I am having a great time expanding and helping others get the word out about their businesses!
We all face challenges, but looking back would you describe it as a relatively smooth road?
I don’t know that starting any business is a smooth road! Even though the concept of advertising on a postcard seems simple and straightforward, there has been a huge learning curve. The rules of certain mailing systems are very complex. Being able to reach business owners isn’t always easy, and being able to organize everyone, design their ads, and stay on a timeline is a fine art! Throw in a little self doubt for trying to accomplish something completely different from my past 20 year career WHILE still working full time as a massage therapist, and it can get a little crazy at times!
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I started POM30 out of the desire for more affordable advertising for small businesses like myself. I have been a self-employed massage therapist since 2005, and recently started power washing with my family. I wanted to put the word out for Wash Wizards to get us started and I came across the idea to do shared advertising. In a digital world, postcard advertising stands out big time and it gives people something to hold and connect with physically, and they can look at it over and over again.
My favorite thing to do is create postcards where multiple businesses get a nice, big ad while sharing the cost. It can cost around $1 to design, print, and mail a postcard. With my method, I can send out 10,000 cards and each ad spot is only $600. You could easily spend at least 10 times that to send your own postcard to that many addresses.
One of the shared postcards I’ve added is the Local Directory, made to be a reference for locals. It can be hung on the fridge so when they need a service or product, there’s a handy list right there. I love this card because a business can get listed for as little as $100.
10,000 mailings is a LOT! Small businesses rarely get the kind of exposure provided by these cards because most cannot spend $5,000-$10,000 to get the reach that they deserve, especially if they want to advertise more than once.
It is very gratifying to be able to provide something for small businesses for such an affordable price that will, in turn, grow their business. I think the model is simple but genius.
I also offer custom mailing if someone wants their own card sent out. If you don’t want to share, that’s ok! And finally, we have print products- business cards & brochures, indoor & outdoor signs, table tents with tap technology, and more! I love working with business owners to figure out what will best serve their needs.
Right now, everything is run by little ol’ me. I reach out to businesses, design ads & cards, bundle, label, & mail- all of the things. So when you email [email protected], you are emailing with me directly.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Advertising in this dynamic is a new territory for me, but I enjoy the challenges that arise. I have fun figuring out how all the parts fit together and successfully making everything come together in a beautiful way. There is nothing better than having someone be happy with what I did for them!
Pricing:
- Local Directory- $100-$600
- One Full Space on 9×12- $600
- Individual Mailing- custom priced
- Print Products- custom priced
Contact Info:
- Website: https://pom30.com
- Facebook: https://www.facebook.com/profile.php?id=100093918833133
