Conversations with Paige Albert

Today we’d like to introduce you to Paige Albert.

Hi Paige, thanks for joining us today. We’d love for you to start by introducing yourself.
My journey in the bridal world started when I was a college student at the University of Kansas. I was working part-time as a bridal stylist and I quickly fell in love with the energy of the industry – the joy, the emotion, and the opportunity to play a small part in someone’s big day. At just 23 years old, I took a leap and purchased Something White Bridal Boutique in Kansas City.

Owning the shop so young taught me a lot – fast. I poured everything into building a space and brand where people felt genuinely celebrated and supported. Over the years, Something White grew into a place known for its curated collection, warm atmosphere, and unforgettable experience.

That momentum eventually led me to open Brick & Bustle Bridal Shop in my hometown, Wichita, extending the same personalized service and style-driven approach to a new community.

Most recently, I launched Mayven 31 Hat Co., a custom hat bar that blends creativity, fashion, and western charm. It’s a space where people can design one-of-a-kind pieces that reflect their personal style – something fun, expressive, and totally them.

Every step of the way, my goal has been to build businesses that make people feel confident, seen, and celebrated – whether they’re finding the dress or the perfect hat. One of the most meaningful parts of this journey is that I get to do it alongside my sister, sister-in-law, and mom. Working with my family has been such a gift. Each of us brings something different to the table, but we’re all grounded in the same values: service, style, and heart. It makes the highs even sweeter and the challenges easier to face together.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t always been a smooth road – owning and growing businesses has come with its fair share of challenges. I purchased Something White at just 23 years old, while I was still finishing college. Balancing classes, homework, and business ownership was no small task. I’d go from lectures straight to bridal appointments, all while trying to learn the ins and outs of inventory buying, bookkeeping, and leadership on the fly.

On top of that, I was also navigating personal challenges that came with being in my twenties – figuring out who I was, managing stress, and trying to build confidence while leading a team and serving clients. There were definitely moments where I felt in over my head, but I leaned into the chaos, trusted my gut, and kept showing up. Then came the pandemic, which turned the entire wedding world upside down. It tested every ounce of creativity and resilience I had.

Opening a second shop in a new city during the pandemic brought a whole new wave of challenges – hiring and training a team from scratch, building relationships in a new market, and building an entirely new brand from the ground up.

But through it all, I’ve learned to embrace the messier parts of the journey. Those tough seasons taught me how to be resourceful, how to lead with heart, and how to keep moving forward even when things feel uncertain. Looking back, I wouldn’t trade the hard parts – they shaped the business, and they shaped me.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
At the heart of everything I do is creating meaningful, personal experiences – whether it’s helping someone find their perfect dress or working on something totally custom for them. Each of my stores have a unique focus designed to meet brides where they are in their journey.

Something White is an intimate boutique specializing in custom, made-to-order designer gowns. We work closely with brides to help them find or create a gown that feels truly one-of-a-kind. Whether it’s selecting custom details, mixing elements from different styles, or working with exclusive designers, we’re known for our thoughtful, personalized approach and expert styling. It’s a high-touch experience that feels luxurious, but still warm and welcoming.

Brick & Bustle offers a different but equally special experience, focusing on off-the-rack designer gowns. Brides can find a stunning, high-quality gown and take it home the same day – ideal for shorter timelines, budget flexibility, or simply wanting that instant “yes” moment.

What truly sets us apart is that we’re locally owned and operated. We’re deeply invested in our communities, and we bring that local heart into everything we do. Our boutiques aren’t just about shopping – they’re about experience, connection, and celebration. We’ve created spaces that feel special, intimate, and unforgettable.

Can you talk to us about how you think about risk?
I believe risk-taking is an essential part of growth – both personally and professionally. I wouldn’t say I’m a reckless risk-taker, but I’m definitely willing to step outside my comfort zone when I see potential for something.

One of the biggest risks I took was purchasing Something White Bridal Boutique. I was young, inexperienced, and juggling a lot, but I trusted my passion for the industry and my vision for creating a unique bridal experience. It was a leap – investing time, money, and heart into something that didn’t have guaranteed success. That risk forced me to learn quickly, adapt constantly, and develop resilience I didn’t know I had.

Expanding to open Brick & Bustle Bridal Shop in a new city was another major risk. It meant stepping into unfamiliar territory, building a team, and managing two businesses at once – one from three hours away. But I believed in the concept and the need for a bridal experience that served a wider community in a different way.

For me, risk-taking is always calculated. It involves research, listening to my team and mentors, and being honest about potential challenges – but it also requires trusting my gut and being willing to fail. Even when things don’t go perfectly, every risk brings valuable lessons that shape the business and myself. I see risk as a necessary part of pursuing something bigger. Without it, growth and innovation stall. So while I don’t take risks lightly, I’ve learned that leaning into them thoughtfully can open doors you never imagined.

Pricing:

• Something White Bridal gowns range in price from $1700-$4500
• Brick & Bustle gowns range in price from $700-$2500
• Mayven 31 Hat Co hats start at $175

Contact Info:

• Website: https://www.somethingwhitebridalboutique.com
• Instagram: https://www.instagram.com/somethingwhitebridalboutique/
• Facebook: https://www.facebook.com/SomethingWhiteBridalBoutique/
• Linkedin: https://www.linkedin.com/in/paige-albert-1187b713b
• Yelp: https://www.yelp.com/biz/something-white-bridal-boutique-kansas-city
• Other: https://www.tiktok.com/@somethingwhitebridalkc