Today we’d like to introduce you to Sydney Adams.
Hi Sydney, please kick things off for us with an introduction to yourself and your story.
I started Toasté with a simple goal of creating a spray tanning experience that felt elevated, intentional, and genuinely client focused. I was already working in the beauty industry and loved the confidence a great tan could give, but I felt there was room to do it better with more attention to detail, consistency, and overall experience.
I began taking clients wherever I could and focused on perfecting my technique while listening closely to what clients actually wanted. As demand grew, Toasté evolved into a fully independent studio built on trust, comfort, and precision. Every part of the business has been shaped thoughtfully, from the services I offer to the environment I create.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a completely smooth road. Starting and growing a business comes with a lot of uncertainty, and there were moments where I had to take risks without knowing exactly how things would turn out. Learning to trust myself, especially in the early stages, was one of the biggest challenges.
There were also practical struggles, from navigating leases and licensing to building a steady client base and managing everything on my own. Not every decision worked out perfectly, and there were times I had to pivot or start over in certain areas.
We’ve been impressed with Toaste KC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Toasté is a luxury spray tanning studio based in Overland Park, Kansas, specializing in custom airbrush spray tans with a strong focus on precision, consistency, and a personalized experience. Every tan is tailored to the client’s skin tone, undertone, and goals, whether it’s for a special event, a wedding, or regular maintenance.
What sets Toasté apart is the attention to detail and intention behind every service. Appointments are never rushed, and the focus is on clean application, proper skin prep, and results that wear evenly and fade naturally. Brand-wise, I’m most proud of the trust and loyalty I’ve built with my clients. I want readers to know that Toasté is about quality, comfort, and an elevated experience, not just a service.
Can you share something surprising about yourself?
Something that might surprise people is how much intention and structure goes into Toasté behind the scenes. While the brand feels effortless and elevated on the surface, I’m extremely hands on and detail oriented when it comes to every part of the business, from service development and client experience to sanitation and scheduling.
Another thing people may not realize is how much experimentation and refinement it took to get here. I’m constantly testing products, techniques, and processes to make sure everything I offer meets my standards. That commitment to improvement is a big part of what shapes the brand today.
Pricing:
- The Signature $55
- The Sculpt $75
- The Toaste $100
- The Bridal Package $150
- Sip and Spray $45 per person
Contact Info:
- Website: https://www.toastekc.com
- Instagram: https://www.instagram.com/toastellc
- Facebook: https://www.facebook.com/share/1AzaiqKksL/
