Today we’d like to introduce you to Laura Klima-Fehr.
Hi Laura, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Denni Jo Style Lounge started with a vision and a season of waiting. After months of searching for the right location, I felt God calling me to pause and be content where I was. On a Tuesday when I decided to stop looking, a woman I knew from church posted that her boutique needed to be sold or would close by August 1st. We met Friday, I bought it Saturday, and opened Denni Jo Style Lounge on Monday.
The name had already been chosen—I knew this was the future, just not the timing. Today, Denni Jo is a relationship-driven boutique focused on confidence, community, and elevated everyday style, all built on trusting God’s perfect timing.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Once God opened the door, the journey truly felt smooth. There haven’t been bumps in the road—just steady momentum, incredible support, and the blessing of meeting amazing people along the way. It’s been a season of confirmation, peace, and gratitude.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Denni Jo Style Lounge is a modern women’s boutique built on confidence, community, and connection. We specialize in elevated, everyday fashion that feels wearable, approachable, and effortless—pieces women can truly live in, not just admire on a hanger.
What sets Denni Jo Style Lounge apart is our relationship-driven approach. We take the time to understand our customers, their lifestyles, and their needs, allowing us to offer personalized styling, shipping options, and surprise boxes that make shopping feel thoughtful and fun. Our goal is to create an experience where women feel seen, welcomed, and confident—not overwhelmed.
Brand-wise, we’re most proud of the community we’ve built. Denni Jo Style Lounge isn’t just about clothing; it’s about creating lasting relationships, meaningful connections, and a space where women feel encouraged and supported. Whether shopping in-store, online, or meeting us at events like this, we want our customers to know they’re part of something personal, intentional, and built to last.
Who else deserves credit in your story?
So many people deserve credit for the success of Denni Jo Style Lounge, and none of this would be possible without their support. My husband has been my biggest cheerleaders from day one—constantly encouraging me, believing in the vision, and supporting every step of this journey. His steady support has meant more than words can express.
I’m also incredibly grateful for my staff, who motivate me daily and push me to be a better entrepreneur, leader, and role model. Their dedication, encouragement, and belief in what we’re building make Denni Jo Style Lounge what it is.
Lastly, my mom and dad deserve immense credit. They instilled in me a strong work ethic, always supported my dreams, and gave me the freedom and confidence to chase them wholeheartedly. Their guidance and encouragement laid the foundation for everything I do today.
Pricing:
- $10-$180
Contact Info:
- Website: https://dennijostylelounge.com
- Instagram: https://www.instagram.com/dennijostylelounge/
- Facebook: https://www.facebook.com/dennijostylelounge/
- TikTok: https://www.tiktok.com/@dennijostylelounge
