Today we’d like to introduce you to Karina Urena.
Hi Karina, please kick things off for us with an introduction to yourself and your story.
The It Press LLC began with a love for creating and a passion for turning ideas into meaningful, custom pieces. What started as making items for family and friends quickly grew as I realized how much I enjoyed helping others bring their visions to life. From gifts and special events to local business needs, I loved creating designs that felt personal and intentional.
As a family-owned business, The It Press was built on creativity, connection, and community. My goal has always been to be a one-stop shop where customers feel heard and excited about what we create together. Through word of mouth and loyal support, the business has continued to grow while staying true to its heart offering trendy, fun, and custom items with care and purpose.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Yes, there were definitely challenges along the way. Finding my niche and truly understanding what customers loved and responded to took time and patience. Like many small business owners, I also had to learn how to balance raising kids, maintaining a personal life, and being my own boss while setting my own hours.
Navigating all of that while growing and evolving the business at the same time was challenging, but it taught me how to adapt, stay organized, and remain consistent. Those experiences ultimately helped shape the direction of the brand and allowed the business to grow in a more intentional way.
Alright, so let’s switch gears a bit and talk business. What should we know?
The It Press specializes in trendy, fun, and fully customized apparel and lifestyle items. From custom t-shirts, sweatshirts, hats, totes, and drinkware, we focus on bringing each customer’s vision to life.
We are a family-owned business with our own website where customers can easily place orders, offering both in-person pickup and shipping options. In addition to our website, customers can also find us on Instagram, TikTok, and Facebook. On Facebook, we have both a public page and a VIP group customers can join, where they receive first looks at new designs, occasional giveaways, and special discounts.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Looking ahead, my focus is on continuing to grow my business while staying true to my creativity and values. I always look forward to dropping a variety of designs for my customers to choose from, and in the future I’d love to expand into in-person pop-ups at local farmers markets.
What truly sets The It Press apart is the intentional, hands-on approach behind every order. Each piece is thoughtfully designed and customized with care, creating more than just apparel we create meaningful, personal products our clients connect with. One of my proudest accomplishments is building a loyal clientele not only across the United States, but also reaching customers in places like Hawaii and Japan. Growing this business through genuine relationships, trust, and quality craftsmanship is at the heart of everything we do.
Contact Info:
- Website: https://theitpress.com/
- Instagram: https://www.instagram.com/theitpress/
- Facebook: https://www.facebook.com/theitpress/
- TikTok: https://www.tiktok.com/@theitpress
