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Community Highlights: Meet Jennifer Dayo of Lou & Co Hair Studio

Today we’d like to introduce you to Jennifer Dayo.

Hi Jennifer, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My career in the beauty industry started in 1997 when I decided that traditional college was not the path for me. I started working at an Aveda salon here in Lawrence called Headmasters. I wanted to submerge myself into the industry to see if, in fact, it was the right place for me. My boss, Jim Grimes, had a huge impact on my decision. His ability to expose me to the life of a professional hairstylist showed me the impact that I could have on people’s lives. It also showed me how it might enrich my own. I quickly saw how successful; professional hairstylists help others look and feel their best by enhancing one’s beauty through skill and the natural plant-based products Aveda offers. I have had the opportunity to travel to Aveda hair shows in many places, such as Minneapolis and New York. Aveda always brings in impactful speakers, like Jane Goodall and Deepak Chopra, to incorporate wellness and environmental responsibility to our passion for beauty. Aveda was really the pioneer for clean beauty, and I wanted to be a part of that.

7 1/2 years later, my co-workers, who happened to be my best friends, decided to go out on their own and open a salon. It was new and shiny and located in an up-and-coming part of town. By this time, I was married and had a 2-year-old daughter. I was also pregnant with my son. I began to work part-time instead of full-time, so I could focus on my family and my roll as a mother. After seven years, I started to feel this entrepreneurial pull and a desire to create my own business. This time was very special to me. I had small kids at home and I was lucky enough to have my father, who owned a business and wanted to take the time to mentor me through the process of starting up my own; it took us about two years to find my location and work through the details of a business start-up. Having a mentor, especially my dad, was so fun! Plus, I was able to learn so much about leadership. Our goal was to create a business that would be enjoyable for me and my family; the goal was to keep my overhead and startup costs low in an effort to minimized stress and pressure.

Over the years, my first husband and I divorced. He definitely contributed to my success in those early years by stepping in and filling my shoes at home. The balance of a career and raising children was always something that I wrestled with in comparison to the male entrepreneurs in my life. I was held to the same standards, but my obstacles were clearly different. At the time, I really wished I knew more women who could relate to what it was that I was facing each day. Eventually, I realized that those challenges are the very things that made me successful. Being a small business owner and leader is like a rollercoaster. There can be extreme ups and extreme downs. Sometimes you feel like you are getting punched in the gut over and over again, but for me, it was getting back up and out there every time I was defeated. It was knowing deep down that I am where I am supposed to be today.

I married my life partner, Oz, in 2016. Him and I have so much in common as far as our career goals and leadership styles. His hard-working mentality and tenacity is contagious. He offers another perspective and a positive outlook in all situations. We are a blended family with five kids total. Our kids are the real joy and purpose behind our life’s mission. We want to teach our kids about the things we have learned through this process and hope that they continue to evolve our legacy in their own way.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Lou & Co is known for the friendly people inside the business and the wonderful Aveda products we use in our services. Our goal is to provide moments of wellness during your visit, including a stress-relieving treatment, scalp massage, hand massage and a relaxing environment.

What would you say have been one of the most important lessons you’ve learned?
My intentions will not always determine the outcome. So many things in life are beyond my control. If my intention for someone is good, it doesn’t mean the outcome for us will always be a good one. I try to continually focus on what I want to create in my life rather than focusing on the things I don’t want.


  • Haircuts $20-$75
  • Color $75 and up
  • Facial waxing $18 and up
  • Aveda products $12-$160
  • Hair accessories and tools $8-$90

Contact Info:

  • Email:
  • Website:
  • Instagram: louandcosalon_aveda
  • Facebook: Lou & Co Hair Studio
  • Twitter: @avedalou

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