Community Highlights: Meet Candice McField of Candice McField Fitness (CMF), and As for Me and My Body® (AFMAMB) and fightGLOBESITY®

Today we’d like to introduce you to Candice McField.

Hi Candice, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstories with our readers.
Absolutely. As an athlete, I was always competitive, and I excelled in basketball and softball in my youth. After college, I spent the next six years working in finance. While there, one of my colleagues invited me to attend a bodybuilding show he was competing in, and that’s where I fell in love with figure competition. I began competing in 2005, and the process of transforming my body for competitions fueled my desire to make fitness a permanent part of my life. I learned so much about health, fitness, and myself during that time. Achieving my personal health and fitness goals drove my desire to help others do the same. This burning desire and passion propelled me to take a leap of faith; I made a 180-degree career transition into the health and wellness space.

In 2009, I walked away from finance and launched my first fitness company, all while still competing. In 2010, I secured the World Natural Bodybuilding Federation “Ms. Figure Universe” title after my first-place finish in Barbados. Four years later, Candice McField Fitness (CMF) was born. All my years of competing—whether in sports or figure—prepared me to walk in my purpose.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
The pursuit of anything worthwhile presents challenges, and my journey is no different. When I started, I quickly learned the road to entrepreneurship was a lonely one. As an entrepreneur, everything rests on your shoulders, and I struggled in two critical areas time management and figuring out how to niche down. I had to learn to be deliberate and strategic with my time to maximize my business efforts. Part of that meant understanding that I couldn’t be everything to everyone, no matter how many people I wanted to help. I had to get real, reasonable, and realistic about a number of things if CMF was going to be successful.

Appreciate you sharing that. What should we know about Candice McField Fitness (CMF), As for Me and My Body® (AFMAMB), and fightGLOBESITY®?
Candice McField Fitness is my signature elite health coaching program. It’s designed for on-the-go executives and high achievers who want to achieve their fitness potential but struggle with how best to incorporate fitness into their busy lives. Through CMF, I also do motivational speaking and corporate wellness consulting.

As for Me and My Body ® (AFMAMB) is my faith-centered book and community-based online coaching program that bridges the gap between spiritual and physical health. AFMAMB’s community-based approach allows clients to communicate directly with my team of coaches or me, utilizes a variety of educational tools, and leverages the power of community for relationship-building, accountability, and motivation.

fightGLOBESITY® is my latest initiative to help combat childhood obesity worldwide. Our mission is to help youth become healthy global citizens through lifestyle changes that lead to improved health outcomes while fostering cultural awareness and friendship.

What do you do, what do you specialize in / what are you known for?
I’m an ACE Certified Health Coach and fitness educator specializing in online health coaching. I have the privilege of serving on the Kansas Governor’s Council on Fitness and am the host of “Conversations with Candice,” a monthly TV segment on the Fox 4 Kansas City Morning Show. I’m known for my unique and personable approach to individual and community-based online coaching services.

What sets you apart from others?
I think what sets me apart from others in my industry is that I offer both 1:1 and community-based coaching, and I’m highly involved in both. My personable approach allows me to make real connections with my clients, reassuring them that I’m invested start-to-finish and beyond.

What are you most proud of brand-wise?
From a branding perspective, I’m most proud of the way I revolutionized workout experiences for my clients because my programs take the guesswork out of on-the-go training and training at home. My approach is as personable online as it is when I’m working with clients in person.

What do you want our readers to know about your brand, offerings, services, etc.?
I want your readers to know that Candice McField Fitness and all the programs under the CMF umbrella are truly labors of love and passion. I love fitness, and I’m passionate about helping people achieve their fitness goals. More than that, it brings me great joy to see my clients realize their fitness potential and transform their lives. They’re a lot of things that lead to a happier life, and being healthy is one of them.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
COVID-19 was more of a confirmation rather than a challenge for me because I launched my online training services in 2014. I had six years to refine my online services. When the mandatory lockdowns started in 2020, the demand for online health services significantly increased, and I was able to meet those demands.

Contact Info:

• Website: https://candicemcfield.com
• Instagram: https://www.instagram.com/candicemcfield
• Facebook: https://www.facebook.com/CMFitness
• Twitter: https://twitter.com/candicemcfield
• Youtube: https://www.youtube.com/candicemcfield

Image Credits
Main Photo in business suit – Photographer = Christopher Taylor Action shot jumping on the wall – Photographer = Lisa Brewer