Community Highlights: Meet Caleb Pickman of Realtor 360 Pro

Today we’d like to introduce you to Caleb Pickman.

Hi Caleb, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I went to school for photography at the Hallmark Institute of Photography in Massachusetts with the intention of pursuing a career in fashion photography. I never ended up working much in fashion but  it definitely was a large influence that helped me build a successful wedding photography and videography business over the last ten years. Weddison.com currently has me ranked as a top ten wedding photographer in the USA.

COVID happened and caused all my weddings in 2020 to reschedule or cancel. What an experience that was! Anyway, thankfully I didn’t let that setback undermine my career and instead chose to explore what other options I had with my skillset — enter real estate. I got the idea to try out real estate marketing because my soon-to-be father and mother-in-law are real estate agents and my roommate from my time at Hallmark is also a real estate photographer.

Fast forward 18 months and my real estate photography company Realtor 360 Pro is quite the success, growing every month and now serving two major metropolitan areas, those being Chicago and Kansas City.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Being an entrepreneur is seldom smooth. The biggest struggle for myself as an entrepreneur is getting started and not losing momentum. At the beginning, you have no customers and no reputation. Getting out there and making sales is tough, especially in the face of rejection, but without overcoming this first grueling phase, there is no business!

It took months of offering free shoots to prove myself to realtors, many cold calls and so much networking to land that first breakthrough that sort of sets you up for further success.

Thanks – so what else should our readers know about Realtor 360 Pro?
Realtor 360 Pro is a do-it-all media marketing company for real estate sales. The real estate market is high dollar and the commissions can be eye-watering – so it attracts very hardworking and ambitious people. These people oftentimes require the very best tools to help them rise to and stay at the top of the field of real estate sales. That is where we come in. We make sure that real estate agents are working with the very best marketing tools (photos, videos, drone footage, 360 tours) so that they can sell homes for an optimal price for their clients. We provide these tools to agents at a great price and with customer service that’s second to none.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Real Estate marketing will become more and more important as screens get better and better. The first time a home that’s for sale gets seen is on a smartphone. I anticipate the virtual viewing aspect to really take off in the next 5 to 10 years. Think of all-immersive experience that allows you to walk through the home virtually.

Pricing:

• 25-35 HDR photos – $89
• Photos + virtual tour – $149
• Photos, tour + highlight video – $219

Contact Info:

• Email: [email protected]
• Website: realtor360pro.com
• Instagram: @realtor360pro