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Community Highlights: Meet Angie Williams of Intentional Hairdresser Workshops

Today we’d like to introduce you to Angie Williams. 

Hi Angie, please kick things off for us with an introduction to yourself and your story.
Angie here! 

I’ve been a hairdresser since 2000, graduating from Iowa School of Beauty, Ottumwa, Ia. I stumbled into hair quite literally. I attended an open house with a friend, merely for moral support and became completely intoxicated maybe by the perm or hairspray or possibly by the students laughing, energy, and pure excitement! I enrolled that day giving up plans to become a teacher. 

Throughout my career I worked for Matrix Haircare as an educator, sharing my love for all things all over the country, a sales rep for a beauty distributor, spreading the word about new products about to hit the industry. 

When I am not behind the chair these days I taxi my kiddos around, travel, and coach other Hairdressers on how to grow their business with intention, integrity, and professionalism. 

Four years ago, I started Intentional Hairdresser Workshops to help hairdressers and future stylists work smarter not harder, creating an intentional business based on exceptional customer service, teamwork, and leadership skills. 

Currently, we are working with Hairstylists in Missouri, Illinois, and Iowa! As we look forward to moving throughout the midwest to work stylists to aid in their hair journey, our goal is to grow a community that invites all types of stylists to grow together without fear of competition. 

Community over competition! 

Intentional Hairdresser Workshops offers several services that are customized to the salon and stylists needs. Just like no two guests are the same, neither are salons. Our number one service is a weekly Coaching Call. During a Coaching Call, we work with Salon Owners and Stylists on their specific struggles, offering advice, accountability, and friendship! 

I’m a sucker for a beautiful sunset (mountain or seaside), my kiddos’ laughter, and a great bob haircut! 

Remember it doesn’t get easier; you become INTENTIONAL ✂️ 

We all face challenges, but looking back would you describe it as a relatively smooth road?
The struggle is real!!! 

Our biggest challenge, in the beginning, was getting our name out there without coming across desperate. 

When running a business many people’s first thought is how am I going to make money. Mine was, “What if they don’t like me?”, ” What if they don’t believe what I’m teaching?”, ” How am I going to make them FEEL what I feel?” 

But then a good friend and mentor of mine, Judy James said, ” They will take away what they need when they need it!” 

I felt that and have second-guessed myself less often. 

Of course, the Covid-19 pandemic was a challenging time as well. Personally, I am an in-person, in-seat learner. I learn best from the energy in the room, attracting to the vibes of the attendees around me. When Covid wrecked us and took everyone to another level, whether we liked it or not, I was like, ” Guess Intentional Hairdresser Workshops is done!” You see, I didn’t have any desire to present online, via Zoom, or any other avenue besides in person. 

I signed up for a virtual training to make the business agile. What an amazing training! Within the week Intentional Hairdresser Workshops was hosting Facebook Groups for Salons, One-On-One trainings, Coaching Calls, and created a website! 

To say that Covid-19 changed my life is a complete understatement. 

Being able to grow your business through adversity is commendable, inspiring, and motivating. 

Thanks – so what else should our readers know about Intentional Hairdresser Workshops?
Intentional Hairdresser Workshops works with salon owners, stylists, and future stylists to help them work smarter not harder. 

When you are in Cosmetology School no one tells you how hard it’s going to be to build a loyal clientele, or that you will have days that every single guest cancels or no shows! They don’t tell you that you will have a guest who dropped out of Cosmetology School halfway through but ” KNOWS EVERYTHING “, making you crazy for the entirety of the appointment. You aren’t told that you will miss out on family vacations, your kiddos’ activities, and your own life if you aren’t careful and intentional. 

We work with Stylists to attract their intentional guests, Coaching Calls, timing of services, customer service skills, social media engagement, brand photoshoots and so much more. 

Intentional Hairdresser Workshops is among many coaching programs that help Stylists be their best self! We are encouraged every day by the teams we work with. 

When the light bulbs come on during a workshop, we know that their life behind the chair is about to become less stressful and more successful! 

Our company isn’t for everyone. We believe that the only numbers that matter are the ones in the bank account, not the ones on social media. If you have more followers than you actually see, your marketing isn’t working. The goal is to get more butts in the chair not troll followers. 

Our tough-love approach isn’t for the weak. The Salon Owners and Stylists that we work with have come to terms that their business needs guidance and they are all in to do what it takes to level up. 

What do you like best about our city? What do you like least?
I love the diversity the city holds. When we visit there is always something new, we stumble onto. 

Some of my favorite places are The Negro League Baseball Museum, Top Golf, and A Little BBQ Joint!

Contact Info:

  • Email:
  • Website:
  • Instagram: Angie_intentionalhairdresser
  • Facebook: Intentional Hairdresser Workshops

Image Credits

Emma Dorge
Genevieve Roberts
Patrick Southerland
Christian Feltmeyer

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