Today we’d like to introduce you to LaToya Ebony Sirls.
Hi LaToya, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
A few years ago, I was living in Los Angeles, working as a professional actress and beauty influencer. I had spent over a decade building a loyal following online, with over 100,000 subscribers on my natural hair channel “LaToya Ebony Hair” and another 15,000 on “LaToya Ebony,” where I eventually began documenting my journey into entrepreneurship in a series called Formula of a CEO. I also worked in luxury beauty and tech to support myself between auditions. Beauty has always been part of my story. My mom is a licensed cosmetologist, so I grew up around skincare and learned early on how powerful a moment of care can be.
After getting pregnant with my son, I started to reevaluate everything, especially the products I was using on my skin. That shift, along with the stillness of the pandemic and a sudden halt in acting work, led me to pivot. I began studying to become a certified organic skincare formulator and fell in love with the process of creating clean, non-toxic products that feel luxurious and safe.
My husband, son, and I moved to Kansas City, and I continued that pivot. What started as a quiet idea in January 2024 officially became Someday Sunday by July.
I created Someday Sunday to help women reset before they reach burnout. A moment to slow down. To breathe. To care for themselves without guilt or needing a special occasion. I hand-craft every product myself using plant-based, vegan, and cruelty-free ingredients that target real concerns like hyperpigmentation, dryness, and loss of firmness.
We launched at pop-ups, then expanded into retail and wholesale. In our first year, we sold over 1,300 products and landed spots in several Kansas City stores. I’ve been bootstrapping everything—formulation, fulfillment, marketing, operations—and it has been one of the hardest, most rewarding experiences of my life.
Someday Sunday isn’t just body care. It’s a reminder that you deserve rest, softness, and time for yourself. Not someday. Today.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not quite. Building Someday Sunday has been incredibly fulfilling, but it’s also come with a fair share of challenges. I’ve been deeply supported by the entrepreneurial community here in Kansas City, which has made a huge difference. Still, being self-funded means I’ve had to be very intentional with every decision and investment.
Consumer packaged goods are expensive to produce, especially when you’re committed to clean, high-quality, hand-crafted products. The upfront costs add up quickly, not just with wholesale, but also with vendor events that require early commitments, increasing raw material prices due to tariffs, and the complexities of figuring out how to scale. I’m actively exploring what manufacturing could look like in the future, but it’s a big leap that requires the right timing and capital.
That said, I’ve genuinely loved working with our wholesale partners. We’re currently in three Kansas City stores, and I’m excited to expand into hospitality, especially hotels where our spa-like body care fits naturally.
For a long time, I’ve leaned on interns to help keep things moving, but I’m thrilled that we’re now preparing to bring on part-time help. It’s a sign that the business is growing, and that’s something I don’t take for granted.
Every step has required resilience, creativity, and patience, but I believe deeply in what we’re building, and that keeps me going.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’ve always been a creative at heart. My background is in performance, content creation, and beauty. I was a professional SAG-AFTRA actress for several years, and alongside that, I built a YouTube channel focused on natural hair and beauty that grew to over 100,000 subscribers. I also worked as a makeup artist and spent years in the luxury beauty industry, which gave me an inside look at how brands operate and how customers connect with products.
What I didn’t realize back then was that I was laying the foundation for what I do now. I learned how to write scripts, film, edit, and produce high-quality content on my own. I managed brand partnerships, built community online, tried hundreds of products and navigated what it means to grow something from scratch. All of those skills directly influence how I run my business today. From storytelling to marketing to customer experience.
What I’m most proud of is that I didn’t wait for the “perfect” moment or outside funding. I used the tools I had, the knowledge I gained, and the vision I believed in to build something from the ground up. What sets me apart is that I’m not just selling a product. I create the formulations myself to make sure they are effective and inclusive. I’ve lived every part of the creative and entrepreneurial process, and I bring all of that into how I show up and serve my customers today.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Start small and stay focused. If you’re launching a product-based business, especially in beauty or wellness, begin with one to three hero products. Choose something you do exceptionally well and build your reputation around that. It’s easier to grow when you’re known for something specific and high-quality.
Save as much money as you can. Getting funding in this space can be really difficult, especially early on. Most investors want to see results first, so being able to self-fund in the beginning gives you room to learn, test, and adjust without pressure. Prove you have product-market fit before trying to scale. P.S. decide if you even want investors (I’m still deciding)
Build a community around your idea before you launch. Those early supporters often become your first customers. Document everything. Post about the process. It doesn’t have to be polished, it just has to be real. That kind of consistency and transparency builds trust.
I always knew storytelling was important, especially with my background. What I didn’t fully realize was how many ongoing, upfront costs come with a product-based business. From packaging and inventory to vendors, shipping, and events, it adds up fast. If I could go back, I’d plan even more for that.
Contact Info:
- Website: https://somedaysunday.co/
- Instagram: https://www.instagram.com/somedaysunday.co/
- Facebook: https://www.facebook.com/somedaysunday.co
- LinkedIn: https://www.linkedin.com/in/latoyaebonysirls?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- Youtube: https://www.youtube.com/channel/UCxul1sTz_jQOLTpkgpC5ufg
- Other: https://www.tiktok.com/@somedaysunday.co
