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Check Out Jake Edmisten’s Story

Today we’d like to introduce you to Jake Edmisten. Them and their team share their story with us below:

Troubador Branding Co. was started by former college roommates Dom Roveto and Jake Edmisten, following their respective early experiences in the design and production world. Finding the right job out of college can be tough, and they didn’t want to wait until they found the right jobs before they started doing the work that they wanted to do. As relatively young entrepreneurs, combining their talents and experience helped prove their ability to take on larger branding projects that they had struggled to land as individuals.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Troubador was launched in March of 2020, so smooth is not the best way to explain the past year. After the lockdowns happened, we lost individual clients and new clients that had been excited to work with us since people just didn’t have the money to be spending. That summer, we decided to work on a portfolio project to further prove our skills and started a non-profit called Dead Peasant that specializes in serving creative communities through events, publishing, and networking. Slowly over the last year, work has picked up, and Troubador is starting to pick up some good long-term clients.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Jake is the creative director of Troubador, and I operate as a jack of all trades dipping my toes in illustration, design, marketing, advertising, web design, strategy, and copywriting. Branding combines a lot of small parts, but Jake believes in a holistic approach to design because everything is connected, and well-connected brands are successful brands. Jake is also creative, with interest in digital illustration as his preferred medium for his art. He is currently working on a graphic novel in his free time.

How do you think about happiness?
Jake describes himself as an eternal optimist and likes to think that his base existence is happiness. Jake is working on a graphic novel because he loves the idea of building a world from every level. Jake loves design, and he wants to have his hand touching a little bit of everything. Above all else, Jake has a dog named Bear that he works to immortalize as the good boy that he is.

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