Today we’d like to introduce you to Bhroovi Gupta.
Hi Bhroovi, please kick things off for us with an introduction to yourself and your story.
I grew up in Mumbai, India, and from a young age I was fascinated by the power of storytelling and design. I loved the idea that something visual could make people feel excited, curious, understood, or inspired. That curiosity and some luck eventually led me to pursue Graphic Design and Entrepreneurship at the University of Kansas.
During my time at KU, I immersed myself in everything I could. I took on leadership roles, participated in competitions, and constantly looked for opportunities to grow. My work received recognition from organizations like AIGA, the American Advertising Awards, and the World Brand Design Society. One of my favorite full-circle moments from that chapter was being selected to design the commencement banner for my graduating class and receiving the university’s highest student honor – Chancellor’s University Award in the same year.
After graduation, I began my career in advertising and digital design, working with agencies and brands including Whiskey Design, Native Digital, VML, and Wix. Those experiences taught me how to think strategically, communicate ideas effectively, and create work that connected with people. At the same time, I became increasingly interested in the products behind the experiences I was designing. I wanted to understand not just how things looked, but how they worked.
A scholarship then brought me to New York City, where I pursued a dual-degree master’s program through Parsons School of Design and Cornell Tech. It was one of the most challenging and transformative decisions of my life. During graduate school, I collaborated with companies like Microsoft, Wayfair, and startups on real-world product challenges while deepening my understanding of technology, research, and product strategy. I graduated as valedictorian and left with a completely new perspective on what design could accomplish.
Since then, I’ve had the opportunity to work with companies including Google and Roku, where I currently work as a UX Product Designer focused on privacy experiences across operating systems, web, and mobile platforms. Along the way, I’ve been fortunate to become a Webby Award winner, speak on podcasts, mentor aspiring designers, judge design competitions such as the Cornell Design Hackathon, and even return to Parsons to critique student thesis projects. Sitting on the other side of the table as an industry professional was a surreal and rewarding moment.
Looking back, my journey has never been about following a straight path. It’s been about staying curious enough to keep evolving and trusting that each new challenge would teach me something valuable.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Many of the milestones people see today were preceded by moments of uncertainty, self-doubt, and starting over. Moving from India to the United States as an international student came with cultural, financial, and personal adjustments. Later, making the decision to leave a growing career in advertising and return to graduate school in New York felt incredibly risky. There were moments when I questioned whether I was making the right choice.
One of the biggest challenges was constantly reinventing myself. Every major transition required me to become a beginner again. I went from graphic design to advertising, from advertising to product design, and from visual storytelling to designing complex technology experiences. Each shift came with a steep learning curve and periods where I felt behind compared to others who had taken a more traditional route.
I’ve also learned that growth often happens when you’re uncomfortable. Some of the opportunities I’m most grateful for today only happened because I was willing to take a chance before I felt fully ready.
What helped me through those challenges was staying focused on learning rather than proving myself. Whenever I felt overwhelmed, I reminded myself that progress doesn’t come from having all the answers. It comes from being willing to ask questions, stay curious, and keep moving forward.
Appreciate you sharing that. What else should we know about what you do?
I’m currently a UX Product Designer at Roku, where I design privacy experiences that help millions of users make informed decisions about their data. My work spans operating systems, web, and mobile platforms, and sits at the intersection of user needs, business goals, and technology.
What excites me most is solving complex problems in a way that feels simple and human. Whether I’m designing a consent flow, conducting research, creating product strategy, or collaborating with engineers and product managers, my goal is always the same: help people feel informed, confident, and empowered.
One project I’m particularly proud of was leading the design of a consent experience that achieved a 94% opt-in rate. It was a powerful reminder that thoughtful design can create outcomes that benefit both users and the business when trust and transparency are prioritized.
Beyond individual projects, I’m proud of the journey itself. I’ve had opportunities to win industry awards, become a Webby Award winner, speak publicly about design, mentor emerging designers, judge student work, and contribute to products used at a large scale. However, the accomplishments that mean the most to me are the moments where I’ve been able to help others grow, whether that’s through mentorship, teaching, or creating experiences that genuinely improve someone’s day.
What sets me apart is my combination of backgrounds. I started in branding and visual design, developed through advertising and storytelling, and eventually transitioned into product design and technology. That blend allows me to think both creatively and strategically. I care deeply about craft, but I also care about impact, business outcomes, and the people on the other side of the screen.
Alright, so to wrap up, is there anything else you’d like to share with us?
One thing I’ve learned is that careers rarely unfold exactly as planned, and that’s often where the most interesting opportunities come from.
Some of the biggest turning points in my life happened because I followed my curiosity instead of chasing a perfectly mapped-out path. If you’re early in your career, don’t be afraid to explore different interests, ask questions, or take a chance on something that feels a little intimidating. You don’t need to have every step figured out.
Success isn’t always about moving faster. Sometimes it’s about being willing to evolve, adapt, and keep learning.
The version of my career that exists today is one I never could have predicted when I first started, and that’s exactly what makes the journey so rewarding.
Contact Info:
- Website: https://www.bhroovi.com/
- Instagram: https://www.instagram.com/broovygroovy/
- LinkedIn: https://www.linkedin.com/in/broovygroovy
