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Rising Stars: Meet Susan Case

Today we’d like to introduce you to Susan Case.

Hi Susan, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My love for fitness started in 2001 when I took a weightlifting class as a sophomore in high school, I had no idea what to expect but it turned out to be a fun learning experience and I enjoyed the challenge that came with it. Little did I know that the seed had just been planted for me to one day become a Personal Trainer. In 2008 I graduated from X-Ray School in KCMO and I went on to work at a busy local trauma hospital and I still do to this day. My career in the medical field helped propel me even more towards my Personal Trainer goals. I saw patients each day that had certain metabolic diseases, arthritis and other health concerns that I knew could be remedied (or avoided) with some physical activity each week and developing better nutrition habits.

In 2016 my visions and goals started to become clear for what I wanted to do with my future business. I wanted to specifically help women ease their fear of lifting weights either at home or in a gym. Fitness without fear became my mission statement. I also knew I wanted to help women of all shapes, sizes and backgrounds. I am a proud supporter of healthy at every size and I strive to be all-inclusive with my approach. EveryONE and everyBODY has a place in the fitness community.

In 2018 I started studying for my CPT with American Council on Exercise (ACE) after a few months, I passed my boards and I was finally a Certified Trainer! Within a couple of months, I had registered my business, Empowering U Personal Training LLC with the state, gained several local clients who I either saw at their home or at my own home gym in Grain Valley. In the Spring of 2019, I found a love for teaching group fitness classes when I started hosting them outdoors at my home. I still offer group fitness classes throughout the year when the weather is favorable in the mornings and evenings a couple of times a week.

In addition to my CPT in mid-2020, I received a certification as a Fitness Nutrition Specialist through ACE to better serve my clients with nutrition coaching and education virtually.

Like I said in the beginning, my niche is in weightlifting, more specifically free weights (dumbbells) and/or barbells. Why that exactly? Because I have seen first hand how not taking care of your body via strength training regularly or even as little as 2-3 times a week can affect your quality of life, especially as we age. I started my business to help women of all ages get past whatever fears they have about weightlifting, teach them the appropriate ways to do it and to show them it doesn’t take hours at the gym to get stronger and stay that way! Fitness should add to your life, not take away from it!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
At first things were going well, for the first 18 months or so, until 2020 came along and knocked me plus many others off track. I took advantage of the situation, being home with two kids out of school suddenly and offered free workouts via my Facebook page and I also studied for my Fitness Nutrition Specialist certification.

Some of my own personal struggles include dealing with imposter syndrome. Which I think a lot of health and medical professionals have in this information overload era. Clients and patients turn to us because of our education and certifications and want answers for their problems. Usually, it is pretty easy to help them solve their problem with our own expertise but occasionally, we do not have the correct answer right away but what we do have is a plethora of information and other experts at our fingertips to help us answer these problems.

I have learned to remind myself, when I do not know the answer right away to a question a client asks, first of all, that it is OKAY and I say, “I don’t have the answer to that right now but I want to provide you the best one possible, so let me do some research and I will get back to you on that.” There should be no shame when this approach is used.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a Certified Personal Trainer that specializes in working with women to either introduction them to weightlifting or getting them back into a routine with it. My niche is specifically with free weights, AKA dumbbells and barbells. I chose to work with women to help take the confusion and fear out of the weightlifting world for them. My mission statement for my business is, “Fitness without fear.” We see so many crazy, almost silly exercise moves being done on social media lately with dumbbells or using gym equipment the wrong way. This creates a fear of fitness with women because they quickly find out they can’t do the intricate exercise correctly or they are too scared to step into the gym to use that piece of equipment being featured.

I like to simplify things with my clients and help them strengthen their bodies the way they were designed to move by squatting, lunging, pushing, pulling and rotating. Training in these five basic movement patterns is functional and it takes you from your workouts and then out into your everyday life. What better way to train than to train the way your body is supposed to move! I feel this separates me from a lot of trainers and the “fitspo” trainers on social media by utilizing functional training. This supports healthy, safe body movements and leaves you less prone to injury. One other way I love to simplify weightlifting for my clients is keep workouts about 45 minutes long. You don’t have to spend hours working out each day to get results, you just have to make each rep count!

I understand that Personal Training is often a short-term process with clients so I aim to help them create autonomy (self-governing abilities) so they can have a few to several sessions with me and begin to feel empowered to workout on their own either at home or in the gym. They will know what they are doing, why they are doing that exercise and how to perform it correctly.

I also offer weekly nutrition coaching for clients who wish to take control of their nutrition habits and quit diet culture once and for all! In weekly sessions, I help clients achieve their goals by coaching;

Adding things in, not cutting things out.

Tracking the three macronutrients; fats, proteins and carbohydrates.

Non-scale goal setting and celebrating those victories.

Incorporating more whole foods in their weekly diets such as fruits, veggies, whole grains and lean meats.

Teaching mindfulness.

And lastly, I coach a non-restrictive approach. All your favorite foods have a place in your daily diet with me as your coach!

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
We all take risks in our lives at some point. Without doing so, how can we know our full potential? Sometimes we don’t succeed but instead of viewing it as failure, think of it as a stepping stone along the journey, a time for reflecting and learning.

With risk comes the feeling of fear for myself and many. You have a choice, you can let the fear of risks keep you stagnant or you can squash it with action and determination. I had lots of fears associated with starting my own business, things such as; what if this didn’t work out? What if I couldn’t pass my boards? What if I never got a client? I tried my best to let fear motivate me into working hard, seeing myself through all my goals and all the determination paid off.


  • $50 Digital Strength Training Guides
  • $25 private sessions at my home gym
  • $50 weekly nutrition coaching sessions

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