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Rising Stars: Meet Royce J of Los Angeles

Today we’d like to introduce you to Royce J.

Hi Royce, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Honestly, music has been around me my whole life. My pops was an amazing pianist, so I grew up hearing real musical progression right in the house. And my whole family was musically inclined, so I was always surrounded by different styles—jazz, hip-hop, R&B, gospel, everything. Being around that energy made me curious. I didn’t just want to listen to music I wanted to know how it was made.
As I got older, one of my older brother’s friends gave me some studio equipment, and that kinda changed everything. Around that same time, I stumbled across FL Studio. Once I opened it up, I just locked in. I started making beats nonstop. I wasn’t great at first nobody is but I got better every day. That’s when I started calling myself Flight Beatz, and that’s the name people really knew me by at the time.
Man, Facebook and Skype were everything back then. I started networking heavy, sending beats out, building relationships. That’s how I linked with Ayefourteen. Not long after, I connected with Richie Souf, who produced for Chris Brown, Future, Young Thug you name it. Richie and AyeFourteen actually mentored me, which was huge.
After that, more doors opened. I ended up being mentored by platinum-level producers like Platzus, Vontae Thomas, Street Empire, Louie Montana, and more. A lot of them had placements with Polo G, Chris Brown, and other major artists. They helped me elevate my sound and taught me how to move smarter in music.
I actually started off rapping years before producing, but I paused it to really focus on beats. Once I felt like my production skills were strong enough, I got back into rapping and this time, I was prepared. I stayed consistent, stayed locked in, and kept pushing myself.
I ended up working with Big Court from Master P’s No Limit Records, which opened up even more opportunities. Eventually, I moved out to Los Angeles to grow even more in the music world. That’s where I connected with Grammy Award–winning producer Blaqnmild the guy behind Drake’s “Nice For What” and “In My Feelings (Keke),” plus credits with Beyoncé, Jeezy, and a lot of big artists.
I also worked with TEC and Maine Musik from Baton Rouge same city NBA YoungBoy comes from, I was In the studio with them consistently working and even worked with Compton Menace which was one of Chris Browns right hand mans at the time and also Yung Joc the famous ”Looking Boy” Song, I worked with a famous youtuber by the name of Michael Trapson and also Vonmar the guy who created the viral ”PUT EM IN A COFFIN” Challenge Rest In Peace to him and condolences to his Family. Every connection helped shape me and sharpen me.
Learning all those skills kept me working and honestly kept me out of trouble. I had something productive to focus on. Today, I record and produce my own music, and I help other artists too. I’m hands-on with everything now. I built myself up from nothing but curiosity and consistency.
I’d say I’m self-made and still growing. I came from trial and error, from losing equipment, gaining equipment, learning the hard way. But every step made me better. Today, I manage my own music, create my own sound, and help other artists elevate too. And I’m still moving forward this is only the beginning.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely wasn’t a smooth road. A lot of the obstacles I faced were really just me versus myself. I was so eager to learn something new that I cared more about trying and getting it done than actually mastering the deep technical side of producing and recording. I wanted results fast, and sometimes that held me back.

My challenges really started in middle school. That’s when I first began pushing my music—burning my own CDs, printing out my own covers, even making my own artwork. But instead of support, I got laughed at. People would throw my CDs back at me, trash them right in front of my face. And even though it hurt, I accepted it because I knew that came with the territory. I didn’t let it stop me I just kept it pushing.

Back then, my music quality wasn’t the best either. I was creating everything out of my family’s house with whatever I had. And man, I used to be so eager for my family to leave so I could finally record and scream my lyrics without worrying about anybody hearing me. Outside of a small handful of friends and my family, not many people supported what I was doing.

I wasn’t a street kid I stayed in the house, locked in, working on my brand from like 2010 to 2012. That was really the start of the movement for me. At the same time, I was going through a lot personally life was heavy, and there were plenty of distractions trying to pull me off my path. But instead of letting it break me, I poured that energy into production and kept building.

At the end of the day, the biggest battle was always internal. Nothing else was really stopping me except me versus ME. And once I learned how to get out of my own way, that’s when everything started growing.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
So what I do is pretty hands-on across the board. I make all my beats and instrumentals completely from scratch, I engineer vocals and instruments, and I handle the entire recording process myself. On top of that, I also take care of my own marketing. I’m basically a full in-house operation.

What I’m most proud of actually my single “JUUGALOT” hit the top of the iTunes charts passing artists like Outkast, NBA Youngboy, YNW Melly, Megan Thee Stallion, Pop Smoke, and even Dr. Dre. That happened because I knew how to move, how to brand myself, and how to create momentum.

Is there any advice you’d like to share with our readers who might just be starting out?
My biggest advice is to stay consistent with your music, but don’t get comfortable. Don’t box yourself into one genre try everything. Experiment. Explore different sounds. The more versatile you are, the more doors you’ll open for yourself.

Another major thing is learning how to market yourself. I wish I had understood the importance of marketing when I first started. You can make the best music in the world, but if you don’t know how to push it, show it, and position it, nobody’s going to see it. So be willing to try new things when it comes to branding and promoting your work.

I was blessed to receive a lot of gems from people who were better than me and older than me in the game. And that leads to something else I always tell people—never think you’ve got it all figured out. The moment you start believing you know everything is the moment you stop growing. There’s always something you can learn, always something you can improve on, and always a new level to reach.

Stay humble, stay hungry, and stay learning.

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