Today we’d like to introduce you to Lauren Walkup.
Hi Lauren, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started out in search of a unique way to make my own wedding bouquet four years ago. I wanted something that I could be able to keep and found wood flowers. I still have that bouquet to this day; however, looking at it, I can tell I have advanced since then. Now I create wedding florals and do the occasional craft show with home décor items but creating wedding bouquets is by far my favorite thing I get to do.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
There are several hurdles when it comes to being an artist and trying to use your creations as a business. The first struggle was really learning the craft. It took me several hiccups and wasted supplies to really learn different techniques to be able to create what I do today. Another struggle is really getting my name out there and finding customers to be able to keep doing what I love to do. I have found that attending different vendor events, even if it is mainly home décor items that I am selling, has allowed me to get my foot in the door with customers. I always have examples of wedding bouquets on hand and have found a lot of customers this way.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I specialize in custom wooden wedding bouquets. I love being able to make a bride’s vision come to life. Being a small business/creator, I am able to have more one-on-one conversations with my customers. Due to the nature of my product, I am able to send updates through photos along the creation process and can get the florals to a customer in advance of their big day to give some piece of mind. Unlike fresh flowers, wood flowers can be painted any color under the rainbow so I am not restricted to certain flowers based on color schemes needed. I also enjoy knowing that a lot of my pieces are being kept long after the event they are being made for as a memory of a very special event.
What matters most to you? Why?
The joy I can bring to my customers from my craft is what makes it worth it to me. I get to share something I love to do and seeing customer’s faces light up when they see my creations makes all the time and effort well worth it.
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/laurenslastingflorals/
- Facebook: https://www.facebook.com/LaurensLastingFlorals/
Adrianne O’Kane with Zendejas photography Lauren Kailan