Today we’d like to introduce you to Easton Koch.
Hi Easton, please kick things off for us with an introduction to yourself and your story.
I’ve wanted to design styles since I was a young kid. My obsession started with basketball shoes, leading to streetwear, and eventually Japanese utilitarian goods. In 2015 I shared my sketchbook with a professor at William Jewell college named Landon young who helped get my design career off the ground. Landon bought me a home sewing machine and a bolt of denim and required I made him 10 pairs of jeans for our independent study course at WJC. I spent that entire semester re-watching the same youtube video on how to construct a pair of jeans from scratch.
With the knowledge of how to make garments from scratch, my goal was to define my own style. I started making contemporary menswear goods like shirting, outerwear, and baggy pants out of hemp textiles. Hemp textiles have a ton of character and nuance to them and overall create a really unique fabric. Its yarns are thick so the weave is often a lot looser than a typical cotton textile. It’s also about twice as strong as traditional cotton so, in a way, I was defining a product line that was equal parts fashion and function. Today, both my personal and brand ethos’ stem from a place of style + utility
I currently work at guevel, a high-end menswear shop specializing in the exact type of products I’m looking to bring to the market. I’ve been lucky enough to sell product out of the store as well and start build a real consumer base here in KCMO. Moving forward I look to continue building on the style and ethos I’ve created from the beginning
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
I’ve ran into many obstacles and struggles along the way just like many of my clothing contemporaries. It’s a hard gig. There’s a lot of variation in the supply chain so honing in on the fine details of everything is pretty crucial. There have also been a good number of financial roadblocks I’ve come across.
At the end of the day… Nobody needs more clothes, yet more clothes are coming at us from every possible direction. So, building a brand that can convince the consumer that it’s actually a product they need can be very difficult. But that’s the challenge overall and I’m excited to continue tackling that
Appreciate you sharing that. What else should we know about what you do?
I make grade a men’s wear workwear products out of hemp and denim textiles. I specialize in these fabrics because I think they’re the perfect cross between style and utility // fashion and function. I’m known for my ivy tee which is a super heavyweight hemp t-shirt referenced straight from my grandpa’s closet. We sold out of units at guevel which was something I’m super proud of. I’m also working on a line of hemp baseball hats which have started circulating and gaining some traction around the kc area.
Do you have any advice for those just starting out?
It takes time man. Take your time, share all of your work via socials, and do as many in-person events as possible. Gaining success in this industry requires a genuine snowball effect type of thing to take place. You drop, you share, you sell. And you learn from that process and do it over again. It’s an ongoing process that has ups, down, peaks, and valleys. You just have constantly learn and adapt
- Hemp baseball hat $60
- Hemp ivy tee $96
- Hemp chore coat $275
- Hemp trouser $275
- Email: firstname.lastname@example.org
- Website: eastonk.com
- Instagram: eastonkclothing
- Twitter: eastonkclothing
- Youtube: eastonkclothing