Today we’d like to introduce you to Taylor Glass.
Hi Taylor, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I initially started my entrepreneurial journey in April of 2020 in the wake of the Covid-19 pandemic. It all began with shadowing and being inspired by my sister, who has been an entrepreneur pretty much all of her life. She was so creative to where she could paint, create candles, lip gloss, shirts, and more compared to myself, who was only creative within an expression, which is where I found my first love for poetry. As Covid-19 hit the economy, shutting it down ultimately gave everyone sitting on their hands type of time, and I have always had a productive drive within myself to where I had to be doing something. Entrepreneurial life honestly scared me initially because you will realize sudden ups and downs, constant investments, a need for patience, and how to grasp an audience to interact and support the business you created creatively. I felt that receiving support without a high popularity foundation would be difficult to have a successful business. As I woke up one day in April, I decided that was the day I would not let fear hold me back in life no longer and reassure myself that God would be there every step of the way. I also promised myself to become very creative and knowledgeable about business and how to maintain one successfully yet to the most professional extent. That was very important to me as black-owned businesses have a negative stigma involving unprofessionalism and no sense of longevity. So I started the brainstorming process with my sister coming up with questions like how can I make a unique print on the world, what can I bring to the table differently, and how can I build great marketing skills to attract an audience. After that, I started with the base of what products, focus, and mission/purpose, researching while taking notes, attending webinars, and starting the investment process. I made sure I created a solid foundation first with the help of my sister and began to build with gaining knowledge, realizing self-taught information was way more valuable to me. Once I had all my ducks in a row, I started building momentum strategically through social media involving tiktoks, fun interactive videos, and a solo photoshoot to launch on July 24, 2020, which is also my mother’s birthday. In the meantime, I ran into a rough patch to where I had to pause my business shortly after being kicked out of my apartment and putting my business equipment inside a storage unit while I moved back into my mom’s. When it was time for me to return to school in late August, I found out all my business material was destroyed inside the storage unit with deceased rodents and their feces deteriorating the materials—fasting forward to now as I relaunched a year later with a team consisting of a photographer Steven Green, makeup artist Ashley Myriee, videographer Ethan Milner, and two models alongside me, Rachel Morris and Amaya Hanks. Since I became a model last minute, I had a great friend Aaliyah step into the creative director position as I was supposed to be. I created timelines with deadlines, vision boards, and a theme and hand-picked the models with a natural Bratz look.
Of course, I faced a lot of adversity as I came with more intensity to become creative within marketing and uniquely increase engagement by dropping new product lines. The adversity consisted of potential models not responding, receiving the wrong packages, pushing back dates, & more. Overall, I valued organic support and excelled at the game plan I created, which I could not have done without the team I had and the independence I gained. On September 25 of, 2021, I launched a new swimsuit line with three new additions to the jewelry line consisting of a Zodiac Necklaces, Initial Tennis Necklaces, and Pink Butterfly Tennis necklaces. The mission and vision statement for the brand is “All women are the true definition of beauty, and with lash serum, on the side of jewelry, the Lash Elixir & Accessories brand is embracing every woman’s beauty enhancing confidence.” “The Lash Elixir & Accessories brand’s vision is to see a positive gain of confidence in every woman, within their natural phase.” The name originated from starting the business by creating a handmade vegan serum for the eyelashes that produces health & increases the life of your lashes and, ultimately, your natural beauty.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
I do not think any journey you endure in life is a smooth road. This had a lot of obstacles from shifting your mindset, dissecting what is a business and personal, the real vs fake support, and investing correctly, fixing my vision yet understanding big companies within the industry. From supply and demand to entertainment, you need to ground yourself in the entrepreneurial route with a clear understanding of perseverance and to know how to handle constant issues.
Can you tell our readers more about what you do and what you think sets you apart from others?
I have my hands in multiple pots while I attend college to pursue Physical Therapy. So I currently have two jobs consisting of a regular job and a job at St. Joseph Medical Center as a rehab tech, allowing me to work with the physical therapists and patients to get a head start. Then, I am known for writing/speaking poetry on social media handles, creating a video of me speaking with music in the background while also giving back to the community. Earlier this year, I saved a few checks from my job made ten gift baskets with essential items inside for a Mother’s Refugee Facility solely with my family and friends’ moral support. I am currently also a part of the student chapter of NAACP at the UMKC executive board. I am most proud of being able to give back earlier this year out of my pocket, being so passionate to where I ended up naturally inspiring so many people around me, which built more support, and then accomplishing my business launch. The genuineness I carry sets me apart from others, like the models I had in my business who initially were not supposed to include myself. Still, I had incentives for their participation, including a paid dinner after the shoot, providing a wardrobe from head to toe, a payment, and a free piece of merch from my business. I wanted to make sure they were taken care of to the fullest extent where they only had minimum to worry about their hair and showing up on time. I will be creating a drive for the community in the future to help out around holidays and volunteer within a facility. I will submit my poetry to a larger base and create a poetry book, as I am in the process of doing at this moment. I will also continue leveling up my business and opening it up to show love to everyone, not just women.
What quality or characteristic do you feel is most important to your success?
Determination and resiliency are essential to my success because no matter how hard life tries to knock you down, you have to get back up. You can complain, have your moment or do whatever but get through it and keep pushing and know no one can do it like you.
- Lash Serum 15.00
- Jade Bikini 20.00
- Zodiac Necklace 15.00
- Birth Year Necklace 12.00
- Icy Initial Tennis Necklace 15.00