Today we’d like to introduce you to Sarah Zaidi.
Hi Sarah, please kick things off for us with an introduction to yourself and your story.
Hi! I’d always been amazed by baking and decorating videos, but never thought I’d be able to create my own desserts. When my daughter was turning 4, however, she asked me to make her unicorn birthday cake myself. I looked at that moment as a sign to follow a dream I’d always been interested in. For over a year, I practiced baking and decorating cakes and cupcakes from my home, and found myself reaching new levels I never thought possible. Finally, in September of 2020, I took the plunge and advertised my work online. From there, it’s been a beautiful stream of orders from supportive people in the area.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I wouldn’t say it was the smoothest road. To get to the level I’m at today, I had to invest a lot of time and money into this craft, without even knowing if it would take me anywhere. I am a mom of two, and at the time was also a student. So, my time was already limited. My husband was working two jobs and the sudden need for so many ingredients and supplies definitely left us a little frazzled. We didn’t know if I should continue practicing or just give up. But for some reason, I had a feeling that this investment would pay off. I convinced my husband to let me buy what I needed, and it was completely worth it. So, yes, there were some struggles, and many times I convinced myself that I’d never get anywhere and I should just stop. But I never did.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I specialize in buttercream cakes and cupcakes with a focus on floral work. Everything from the cake to the filling to the buttercream is made from scratch, and every floral is hand piped and unique. I think I’m most known for my floral cupcake sets, and those sets are what sets me apart from other bakers in the community. I love that the baking community in KC is so diverse, and we all have different niches, and I definitely think floral sets are mine. I’m most proud of the relationship I have with my customers. I love being a part of their special day, and the fact that they trust me with their hard-earned money is a privilege I’ll never take for granted.
Do you have any memories from childhood that you can share with us?
My favorite childhood memory has to be the countless road trips our family would take every year to make our summers fun. I was born and raised in New York, and every summer, we would drive to different places like Virginia, Florida, Rhode Island, and other memorable places and create our own memories there.
Pricing:
- $40 per dozen cupcakes
- $75 5” cake that feeds 10
- $100 6” cake that feeds 20
- $150 8” cake that feeds 30
Contact Info:
- Email: Siftedbysarah@gmail.com
- Instagram: Siftedbysarah
- Facebook: Facebook.com/siftedbysarah
