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Meet Ms. Jay Jarrett

Today we’d like to introduce you to Ms. Jay Jarrett.

Hi Ms. Jay, please kick things off for us with an introduction to yourself and your story.
My journey to today has been one filled with “by-way-ofs”. I am Kansas City born and raised but life has sent me to a few other cities before making my way back home. After graduating from Southwest Missouri State, I moved back to Kansas City and began working in radio as an on-air personality. My talents then took me to Jacksonville FL as a cohost on a top 40 morning show.

Now, I loooooved what I did, but I needed even more of a creative outlet. So I began working at a local cookie shop and learned how to decorate custom cookies. It was fun and put a little change in my pockets, but was never intended to be anything more. A few years later I moved to Houston TX for another career opportunity and thought nothing more about it.

In 2017, I had an opportunity to move back to Kansas City working for a Litigation Consulting Firm. This move put me back into contact with a childhood friend who now owns Dainty Cakes. We were chatting one day and she expressed her inability to find a local black owned custom cookie company to collaborate with for some of her orders. I mentioned my past experience and the idea blossomed from there. In July 2020, in the middle of a pandemic and still working Full time as a Project Manager, I formed Brown Sugah Custom Cookies, LLC. This has been nothing short of a blessing. Being a Cookier is the creative outlet and ability to brighten someone’s day I didn’t even know I was missing until now.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Every day is not a good day, every order is not my fav but I appreciate both the bad and the good of it all. Juggling a full-time career and an almost full time business can sometimes be a struggle, as some days I get up at 4am to bake or may not sit down to decorate until late in the evening. One plus – I have significantly improved my time management skills!

In the beginning, I also struggled with price. This is sometimes an uncomfortable part of the business. Some new clients do not realize the time and effort that goes into the beautiful cookies they see in pictures. While this is definitely a labor of love, the time spent creating is worth something. I’ve had to learn some of my inquires just don’t result in an order… and THAT’S OKAY!

Can you tell our readers more about what you do and what you think sets you apart from others?
By day, I am a Project / Event Manager for a Litigation Consulting Firm. By night, (and most any other open time available) I own Brown Sugah Cookie, LLC, a black owned business. I create custom cookies, decorated using royal icing. I also bake drop cookies such as chocolate chip, snickerdoodle, oatmeal and red velvet. I enjoy decorating beautiful cookies and have a few clients mention they are almost to beautiful to eat. However, I equally appreciate that people also enjoy the flavor of my cookies. I even have some who place weekly orders of un-iced sugar cookies because they love the taste.

As the name alludes, EVERY cookie recipe of mine contains brown sugar. Altering recipes even slightly can change the entire make up of a cookie. So, I have found this element to be one of equal parts “taste testing” and high school chemistry. It makes for cookies that are uniquely my own recipe and have their own special flavor.

Who else deserves credit in your story?
I have a small village and a support system so strong. All of the faith I’ve stepped out on, has happened with the assistance and praying grace of my framily.

My friend, Rachel Johnson who owns Dainty Cakes, is now my business partner in that we work as a team helping each other at events and referring business. We routinely collab on our creations – I will do cookie toppers for her cupcakes and cakes and she will stay up with me late nights when I have a big order due to keep me on track. She likes to be compensated with leftover cookies.

My Ma always seems to know when the oven is on and drops in just as cookies come out. She has become an expert cookie bagger, sealer and taste tester of any new recipes. Many Cookiers would agree those last few finishing steps can take quite a bit of time to complete, so I am grateful for her assistance in that part.

Contact Info:


Image Credits:

SKreeN GaWD Productions

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1 Comment

  1. Nikia

    October 14, 2021 at 10:51 am

    Outstanding work!! I agree, those look almost too good to eat. Blessings to both of you!

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