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Meet Edna Madera

Today we’d like to introduce you to Edna Madera.

Hi Edna, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I took my first jewelry class at a junior college in Mesquite, Texas. Though I adored jewelry as a kid, I did not have access to the metal arts until I was 18. The instructor introduced herself and I remember it blew my mind that she had a college degree in jewelry design and metalsmithing.

At that moment, I saw a path that I never would have known existed had I not followed my interests. The path led me to earning both a Bachelor’s and a Master’s degree, which opened opportunites in the jewelry industry where I gained tremendous experience in corporate jewelry design and mass production. In 2014 I realized I still had a roaring fire in the belly to be a studio jeweler so I opened Edna Madera Studio. where I work today.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The road has been scenic. My experience and joy are in jewelry design, production, product development, and supporting business development as a behind the scenes team member.

Leading my own sales and marketing has had the steepest learning curve and I’m grateful to have found coaches to help shore up my skills.

Appreciate you sharing that. What else should we know about what you do?
I am known for developing a technique in which I cut razor-thin threads of 24 karat gold and fuse them, one by one, to create wispy feather-like compositions. I use a micro torch with a one-inch flame, tweezers, and lenses that magnify almost 3x the scale, allowing for very detailed work.

The first demonstration I saw in fusing metals, it seemed you had to surrender to where the metal wants to go, like throwing paint. But now, with over 20 years of practice, I’ve gained precision and is actually key to conveying the weightlessness in my work and what sets me apart.

I’m proud of how my techniques have developed over the years. Sharing it with others through jewelry, as well as teaching at high schools and craft schools, is very rewarding.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
The pandemic reinforced my values. Health, family, home, and work were already my priorities so rising to challenges that Covid-19 presented looked new, but I addressed them with the same value system. It has made my relationships deeper and stronger as a result.

Contact Info:

Image Credits
Cole Rodger

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