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Life & Work with Tashia Williams

Today we’d like to introduce you to Tashia Williams.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I grew up in the Kansas City metro area & I’ve been here my whole life. I have always had a passion for baking, arts, & crafts. I started making my own shirts and tumblers because I wanted something different. I started seeing all these ideas, I started watching tutorials, invested in the equipment, and dived right in. First, I started offering cookies and then I decided to offer my crafts, so I merged the two together.

I have been doing arts, crafts, & baking since I was a little girl. I guess being creative has always been a part of my life. I remember taking a trip to stay with my Great Grandparents over the summer. My Great Grandma was making dolls made of safety pins & beads. I thought that was the coolest thing in the world. I just remember sitting there helping her, I think that is my first memory of crafting. I started baking because when I was little, my Aunt would pick me up to bake cookies.

I remember going to Old settlers with Grandma and seeing all the craft vendors. My Grandma still crafts, and my Mom does the sewing in the family. If I need help with an idea, I go to one of them to help me.

Over the past couple of years, my family and friends would make comments about my stuff & suggested that I sell it. So, like many other people I didn’t want to because I didn’t want to lose that passion, and that was my excuse. It wasn’t until a couple of years ago I took a leap of faith & started social media pages showing my work; but it was for cookies. When the pandemic hit, that’s when I really started to show my crafts off. I started to make tumblers, then it went shirts, and just whatever caught my eye.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My road is not an easy one, but I have a great support system. Starting out can be pricey and you have to keep creating stuff and posting to be seen. I’m a walking billboard for my business so I try to wear one of my shirts or carry a tumbler with me. Setting yourself apart from others, I had to find what makes me stand out the most and this is something I’m constantly working on.

My biggest struggle has been getting on social media and being seen, I’m not really a social person so learning to break out of my comfort zone has been a work in progress. But what I have learned is just because you get a ton of likes doesn’t mean you’re getting tons of orders. The market is oversaturated right now, so I’m just trying to set myself apart from others. There will be weeks when my Etsy shop gets orders, and then I’ll go on a dry spell where I get nothing; I know it will get better over time. I just have to be patient and keep working. I know how hard it is to have a small business, so when I buy my supplies, I buy from small businesses because I know how hard they work and what happens behind the scenes. I can’t tell you how thrilled I get when I get orders, a good review, as a small business owner, I do a happy dance.

Having the motivation to keep going even when you feel like your work is not being seen, somebody is seeing it. Your mindset is everything and it can either make you or break you. It’s your foundation, and it will help you achieve those goals in life. A lot of people may be doing the same thing as me, but they aren’t me.

Growing up, we weren’t allowed to say I can’t do something, my Grandpa told us there was no such thing. People still make comments about me doing everything. I do! I’m in the salon industry during the day & craft at night or during my downtime. I’ve learned that people will always have something to say whether it be good or bad. I just choose to ignore the bad and go with the good.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Honestly, I do a little bit of everything. I started with making frosted sugar cookies, then I watched a YouTube tutorial on how to bake macarons, and now I offer both. I started showing off my crafts, then I started to make tumblers and now shirts. I’m always open to learning a new skill, why limit your creativity. Whatever catches my eye, I will figure out to remake it but add my own flair to it.

I try to offer my products according to the season or holiday. With Fall approaching, I’m already coming up with ideas for football, Halloween, Thanksgiving, and Christmas. I usually take pre-orders a couple of weeks before the holiday approaches. I currently do not offer custom orders, I feel like I can be creative & offer more when I can think freely, and things come out way better because I’m not working under pressure. I have some great ideas coming up and I’m excited to release them.

Any advice for finding a mentor or networking in general?
I started watching online tutorials and following others that are in the same line of business. Doing research with a lot of trial and error. I have a family full of entrepreneurs and small businesses, so if I need advice or something business-related, I will call one of them. My Aunt and Uncle own an engraving company. They have the experience and I will call them because they have been running a small business for decades. I also had to stop paying attention to groups on social media because it can be a blessing and a curse. I try to take more of the good from social media versus the bad. What worked for me was finding a solid group of friends, family, local entrepreneurs and getting ideas from them. What works for one business may not work for you, trying to run a business is not one size fits all.

Pricing:

  • Macarons $22 per dozen
  • Shirts $20 & up
  • Tumblers $40 & up
  • Frosted Cookies $25

Contact Info:

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