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Life & Work with Nicole Hamzeloo

Today we’d like to introduce you to Nicole Hamzeloo.

Hi Nicole, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started like a lot of other entrepreneurs, working at a corporate job. I was in the marketing space and bounced around to a few different agencies, slowly going to smaller and newer agencies. Looking back, I could see I was drawn to that more entrepreneurial lifestyle and path. At the last company I worked at, I knew that I wanted to start a business but I still wasn’t quite sure what exactly it looked like or how to go about it so I never really took too many steps towards it beyond some freelancing projects here and there.

Once Covid hit; though I was laid off from my job, and was forced to make a decision. At that point, I knew that I couldn’t start applying for jobs that didn’t excite me anymore, and continuing to work that 9 to 5 job just really was not something I could see myself continuing to do. So, I took the layoff as a sign for me to go out on my own, especially with all of the uncertainty of Covid, I thought mine as well take the risk now.

From then on, I knew that being a business owner was the right fit for me and I feel so much more challenged and like I have grown and learned so much more than I ever could have from a job.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Of course not! I don’t know any entrepreneurs who have had any bumps in the road. There were definitely times where I doubted myself or things just didn’t seem to be working out. But I never lost confidence that having my own business was something I would figure out and be able to do in the long run. I knew I just had to keep going at it and putting my effort in to make it work.

One of the biggest struggles I went through was pivoting my business entirely from business coaching to a social media agency. Because I had to start my business quickly, I jumped into the first thing that interested me which was business coaching.

Over time and doing that for a few months, I realized I enjoyed the strategy side to marketing much more than actual coaching and so made the tough decision to completely change what my service was to fit more than what I enjoy. It is scary and hard to do a complete 180 in your business because it basically feels like you’re starting from scratch again.

Can you tell our readers more about what you do and what you think sets you apart from others?
I own a full-service social media agency where we work with small businesses on optimizing their social media to help achieve their business goals. We specialize in organic social media and social strategy. What sets us apart from others is we specialize and love working with brands in the food and beverage industry.

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
I love the Don’t Keep Your Day Job podcast with Cathy Heller, but overall, I pretty much read every book there is on mindset and the entrepreneurial mindset.

Contact Info:

Image Credits
Alex Rae Photography

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