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Life & Work with Jacob Osenton

Today we’d like to introduce you to Jacob Osenton. 

Hi Jacob, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I am from Kansas City born and raised. I moved to Colorado about 17 years ago to further my career in-car audio. I started about 4 years ago collecting sneakers and as I stared getting them from Nike, I noticed the QC wasn’t very good. So, I started buying old dirty Jordan’s on eBay and around Colorado. I would clean them, strip and repaint the midsoles, and sell them. Then when people in Colorado started seeing my work, I started getting busier. Well then, I got tired of dirty shoes and regluing old SBs and wanted to start making my own colorways. So, I started with simply Air Force 1 customs with a leather patch hand-crank sewing machine. Kinda of got tired of the same thing same shoe. So, I started looking into building them from scratch. I had most of the basics down but want to fine-tune my craft. So, I decided on going with SD Custom Footwear in San Diego. There I learned how to make Nike Dunks. Left there with everything I needed to learn and a pair of my own shoes I got to make there. So, sense April I’ve been building shoes from scratch. I mark and cut everything by hand and have a post machine I use to sew with. I still do the partial deconstruction customs as well with a newer hand-crank machine. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
It hasn’t been smooth at all. My family and I have recently moved back to Kansas City and took us 6 months to find a house and move in. So, I went to school got set up at one place and in the middle of starting, I had to pick up and move everything to a new location. But now I have my own work area with work tables and everything set up. Beside the move, my other struggle is no one sharing my work. I’ve sold quite a few customs all over the world and no one has posted anything about them. No on-foot shots or unboxing videos. Nothing. I’m new to social media and learning as I go. But I know the more people that see your work the better. But when I’m the only one sharing it’s really hard to get out there. But I’m working on shoes every day trying to get better and out there more. 

Can you tell our readers more about what you do and what you think sets you apart from others?
So, I make custom handmade shoes. I use high-end leathers and fabrics so I can have a top-quality product. I specialize mostly in making Jordan 1’s and Dunk SBs. I’m trying to branch out and learn Air Maxes as well. I’ve tried making Converse Chuck’s but I’m still learning those. I’ve made a lot of themed shoes like Incredible Hulk, Spider-Man, Cat in the Hat, stuff like that. I also have a laser engraver I use to create custom designs and tongue tags. 

I’m proud of the fact I can even do this and what I’ve made. But I would say I very proud of the first pair of shoes I made at school. They just show me that I can do this and to never give up. Besides those I’ve made some red paisley dunks that I did a lot of work to and they are one of the nicest pairs I’ve made. I get better with each pair so I don’t wanna stop. 

I’m not sure really what sets me apart from others but I know there’s a lot of creative people doing this. I feel in my opinion that I have a good eye for color matching and overall design. I feel that I have put out shoes that no one has seen before. Yes, I have remade shoes that already exist but I put my spin on them to make them different and one of a kind. 

What matters most to you? Why?
My family. Without them, I wouldn’t have a reason to push to make this work. I’m trying to make this work so I can stay home with them more. My last job I worked 10-12 hours days and wouldn’t see my kids for 2 days. I don’t want that anymore. 

I want this to succeed for all of us.


  • $250 for basic Air Force 1 customs shoe included
  • $800 for basic full custom build with donor shoe
  • $1200 for high-end material build with donor shoe
  • $1500 for high end build with custom shoebox

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