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Life & Work with Andrea Krasnow

Today we’d like to introduce you to Andrea Krasnow.

Hi Andrea, we’d love for you to start by introducing yourself.
It was spring of 2014. Corporate America was downsizing, and I found myself in the role of stay-at-home mom, which was more than fine with me. It was a role I had been eager to take on for quite a while. One of my first challenges was identifying and creating meaningful activities that my then three-year-old son and I could enjoy together without putting a dent in my wallet. My blog – This Kansas City Mama – grew out of that search for fun and educational things to do around the city.

I began blogging years prior under a different name and content but found that I wasn’t happy with the “brand” I was trying to create. It wasn’t who I was anymore, or maybe ever was, although I still had the urge to share some parts of my life with others. The light bulb moment. Why not the adventures with my son? That’s when This Kansas City Mama came into being.

I published my first post under This Kansas City Mama in 2016. I began sharing the places we visited and loved, places that I didn’t find valuable, and the things that we created, like the Country Club Plaza Fountain Tour. On a summer morning, with nothing really planned and not wanting to spend much money, we loaded up and took off for the Plaza. We walked up and down the sidewalks, stopped in front of all the fountains, took photos, and enjoyed a quiet morning in the city. Sometimes we read the plaques, sometimes my son threw pennies into the fountains, but the point was spending time together and immersing ourselves in the culture of Kansas City. This has become an annual back-to-school outing that we look forward to.

That same year, I got my first blog request when Union Station’s Science City asked if I would like to bring our family as their guests for an afternoon of learning and play. My dad, who is an accomplished photographer, came along to help with the photos. We sometimes still work together as a team, but I’ve become more comfortable behind the camera and take most of my own photos for my posts and social media shares. I continued to share our adventures, but I began to expand my posts. I talked about mama life, sharing my thoughts on raising an only child. Also, I’m an avid DIYer and began to share how-to instructions on some of my projects. Date night hot spots, party planning tips and tricks, and seasonal bucket lists that caught the attention of Powell Gardens, who asked us to attend and highlight their holiday Festival of Lights display. The City of Smithville, MO, sponsored a day trip to showcase their historic town which was the first of my travel posts.

I earned a spot on the Top 50 Kansas City Influencers list in 2018. Local businesses began reaching out to work on projects to highlight a product or service, which led to larger collaborations. For example, Honeybear Brands asked me to share a recipe using their Papazz Apples. Nebraska Furniture Mart asked me to talk about their new registry app. I was also chosen as one of 50 influencers from across the country to receive a Rachel Zoe Box of Style, now Curateur, and talk about the contents to help inspire women to live their lives in style, at home and on the go.

My blog also attracted the attention of Better Kansas City, a local morning television show highlighting food, lifestyle, and human interest stories from around the metro. On my first appearance, I talked about how I updated my kitchen by simply changing the wall color, my lighting fixtures, and redecorating with pieces I already had. They asked me back for a second segment, this time to talk about sprucing up the front porch for fall. And as a result, I became a monthly regular providing DIY ideas and how-to instructions. I even secured a sponsored segment with Home Depot for my backyard games DIY. It was a great gig until the pandemic forced the show off the air.

Just like it was for everyone, 2020 had its challenges. Social distancing severely limited where we could seek out adventures. We did things like finding outdoor murals painted around town and taking a walking tour of the Battle of Westport sites. We tried to live our best quarantine life in the backyard, and even though the blogs were minimal, my Instagram feed took up a lot of the slack. It’s heavy on day-to-day life, sprinkled in with Feel Good Friday posts that try to remind everyone to get up and get dressed. We’re trying to get back to a little bit of normalcy. We were finally able to accept the City of Wichita’s invitation for a weekend visit, which is just what we needed to boost our spirits, and recharge my batteries for a new look at This Kansas City Mama’s potential.

My goal is to continue to highlight our great city. My son is now ten years old, and my challenge is to find more sophisticated places to visit to keep him engaged and learning. I want to expand on my DIY projects and challenge myself with more complex ideas. I want to secure larger sponsorships, showcase communities across the country, and bring a broader audience along for the adventures of This Kansas City Mama.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
The challenges I face are coming up with new and relevant content. To stay current with others in my community and beyond.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a lifestyle blogger. I write about my adventures around Kansas City. I am creative in that my content lends itself today in the life photography, DIY projects, recipe shares, and home decor ideas when decorating for indoor and out.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
I think the best advice I can give anyone, starting out in anything in life, is to find your joy. Find something that makes you happy. Something that is personal to you. Don’t fake it. Don’t follow someone else’s path. Keep on yours. Keep learning. Keep growing. Don’t let anyone stand in your way. 

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Image Credits

Better Kansas City Richard Lawson Photography Joel Krasnow

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