Today we’d like to introduce you to Tracy Starr.
Hi Tracy, so excited to have you with us today. What can you tell us about your story?
I’ve always had an interest in plants, herbs, and natural methods of healing. While growing up, my family, like a lot of other families, used plants and herbs to treat ailments whenever possible; we all had that grandmother or great aunt we could call to get an herbal recipe to cure that suspicious cough or stomachache. Yes, that’s where it all started but it would be many years before becoming a “real” herbalist was something I would consider or strive to become. My personal interest in herbalism and plant healing was a curiosity that led me on a path, where for years, I collected and read lots of books on plants, herbs, and their properties. I visited herb markets and stores learning how to use and identify herb and plants correctly learned how to care for and grow some of my own herbs, took several classes with Master Herbalist’s and talked with folks in the community who offered valuable information about age-old traditions, uses, and dangers of some plant medicines. Through my research, I learned of a very impactful figure in the field, self-proclaimed herbalist Dr. Sebi. Dr. Sebi spoke extensively on the benefits of using plant material as well as sea moss, among other effective methods of treating conditions with his plant extractions and formulations. After doing more in-depth research on Dr. Sebi and his theories and methods, my interest in plant and herbs went into overdrive and my passion for creating formulas and learning about natural healing methods was born.
Through those discoveries, the passion to work with and use herbs was born, but the idea to start Day28 Wellness Co didn’t come until several years later. I, like a lot of people who lost jobs due to circumstances brought on by this pandemic or some other, found myself in a position where I had to decide what I was going to do for work after the devastating loss job. After some time and stressful days, opportunities did come but I was at a major crossroad in my life, and it was time for me to decide if I was going to take my next job or create my next job. After a lot of self-doubts, I turned the volume on the negative thoughts to low and got to work on a business plan, and here we are. We have amazing plans and have set our goals high for Day28 Wellness Co. We plan to make our mark in the field of herbalism and plant healing by creating our own line of great-tasting premium wellness products made from high-quality organic herbs, and plant material in products like our fruit and herb-infused sea moss gels and drinks, elderberry syrups, and herbal tinctures and teas! Yes, that’s our specialty; blending safe, effective formulations and creating products that make it easier to get the added health benefit of herbal and plant medicine.
We all face challenges, but looking back would you describe it as a relatively smooth road?
So far, the journey along the road to create and brand Day28 Wellness has been filled with lots of good experiences and twice as many lessons. I’ve definitely felt the stresses of starting this business alone, along with the pressure that comes with making sure we produce quality products using safe methods and practices. The help and support from close family and friends has been unmatched and amazing. It has made all the difference in the world with this business and the growth it’s been able to achieve up until this point.
Learning to use social media for business promotion was quite challenging when we launched.
Getting new customers to try our products was difficult because a lot of the people we interacted with had no knowledge of sea moss or its benefits. We set up social media accounts and started branding Day28 Wellness Co. using public platforms hoping that the flood gates would burst open with an endless flow of buying customers would placing orders…….needless to say, but it didn’t happen that way. I found the platforms to be complicated and ineffective when I wasn’t consistent with my posting. Once I got on a posting schedule, the social media accounts began to see an increase in inquiries about our products. Online traffic increased on the site and sales started to pick up! There are so many amazing apps and tools available online that make it easier to put out professional-looking content and attract customers to your brand and products. It has been a tremendous asset to our marketing strategy and helps to expand our brand with every post. The online market is an amazing space to display your business ideals with endless opportunity to spread the word about your business. Potential to reach a new customer base is unlimited and a marketing content creator’s dream!
We’ve been impressed with Day28 Wellness Co, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Day28 Wellness Co formulates, creates and sales products made with natural herbs and extractions from plant materials that promote good health and healing. We use organic herbs sources locally when possible and 100% wildcrafted sea moss in our sea moss gels. Sea moss is an ocean-sourced superfood that is high in vitamins and minerals with a wide range of health benefits. Sea moss has 92 of the 102 minerals found in the body and is rich in amino acids, vitamins, minerals, omega-3 fatty acids, and antioxidants. Sea moss is also loaded with minerals like zinc, iodine, iron, and more. We also make sea moss drinks, elderberry syrups, herbal tinctures, and teas. We offer a variety of fruit and herb infusions that come in 4, 8, or 16 oz. sizes. All of our products are made to order and are ready for shipping or delivery within 48 hours.
Alright, so to wrap up, is there anything else you’d like to share with us?
Don’t forget to check out the new flavors of sea moss drinks, gels, and herbal infusions coming this Fall! You can get 10% off of your first purchase when you visit the website at www.day28wellness.com and sign up for email notifications.
Pricing:
- Sea moss Gels from $7.99 and Up
- Sea moss drink packs $6 and up
- Elderberry syrup $14.99 & $21.99
Contact Info:
- Email: [email protected]
- Website: www.Day28wellness.com
- Instagram: @day28wellness
- Facebook: @day28wellness Co
