Today we’d like to introduce you to Sarah Draper.
Hi Sarah, thanks for joining us today. We’d love for you to start by introducing yourself.
The first time I decorated cookies was during a cookie decorating class I took in November of 2019. It was purely for fun and nothing more. I left that class with some cute cookies and a royal icing recipe. I thought it seemed pretty easy, so why not give it a try on my own? Boy, was I wrong! Nothing went right with my first batch of decorated cookies. They looked awful. My only thoughts were, “This is insanely hard,” and “I can’t believe people actually do this for fun.” Despite hating how my first attempt went, I felt compelled to try again. I decided to make some for a Superbowl party (the first time other people had tasted my cookies), and my friend’s grandmother told me they were so good I should sell them. Two weeks later (February 2020), Very Good Cookie Co. was opened for business. Since then, I’ve been working on growing my skills to create the best edible works of art I can for peoples’ special life events.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
My road to Very Good Cookie Co. has a lot of similarities to the very first cookie I decorated; Messy, no idea what I was doing and hoping what I did do would come together at some point. I’ve found the best way to learn is on the job. Do the work, make mistakes and know what to do better next time. Many people think cookiers do one thing (decorate cookies), but there are so many other jobs you have to take on in the process to succeed. Your cookier is a baker, a color artist, an icing master, a decorator, a photographer, a social media manager, a marketing guru, a packaging pro, a brand ambassador, an accountant, a custodian. I’ve made plenty of mistakes in all those jobs my business requires, but my cookies and business are better for it!
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Very Good Cookie Co. creates custom-decorated cookies for all occasions. Whether it be holidays, birthdays, showers, weddings, graduations, etc.; I know how important those life moments are to you. That’s why I hand-craft each custom cookie with care to make those special moments even sweeter. My favorite thing about Very Good Cookie Co. is not only will you have beautiful cookies, you will also have delicious cookies!
So maybe we end on discussing what matters most to you and why?
Making my clients happy is the most important thing to me. My clients are coming to me and trusting me to create something that will be apart of some of their most important life events. I love nothing more than knowing their cookies helped make that occasion extra special. I absolutely love my clients, and I’m always striving to give them the best possible experience and product.
Contact Info:
- Email: [email protected]
- Website: Verygoodcookieco.com
- Instagram: www.instagram.com/verygoodcookieco
- Facebook: www.facebook.com/verygoodcookieco
