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Inspiring Conversations with Kendael Armstead of Ken’s Elite Detail

Today we’d like to introduce you to Kendael Armstead. 

Hi Kendael, please kick things off for us with an introduction to yourself and your story.
Ken’s Elite Detail was just an idea 3 years ago, it took some time but I didn’t want to Detail cars without being able to travel to my clients. I knew if I traveled to my customers, it would take out the hassle of someone having to drop off their vehicle and it would give me maximum leverage. I analyzed the market seen what others was doing right & wrong from the companies that were mobile and the ones that were had a shop established. Once I finished the evaluation stage, I also knew that undercutting companies prices for Detail would boost the brand of the company & easy to get things started… Year 1 I used my personal Bright Yellow 1999 s10 and converted it to my first company truck. Applied logos 360 around the truck to add professionalism and marketing. My prices were low, I also traveled to my customer which was a lot of leverage. I also have a previous history with website development & marketing with that being said I could design everything perfectly to my discretion. A lot of people detailing didn’t have a website, most without logos, and with little to no marketing experience but they were doing well. I used everything I possibly could to put my company first. Organic social media marketing worked for my company and I was Detailing before I knew it. I travel to you to clean your vehicle, professional, quality work, and the price was low – would you turn it down? I came to the realization that cars are going to get dirty whether they are being driven or not and everyone has a car if not multiple vehicles. Since then, everything has been great, year 1 after the peak season (summer) for Detailing passes by it became pretty cold and it was less favorable to Detail in the weather conditions, that’s when I added carpet and furniture cleaning to the company which added another category to my company. Although it was a seasonal move those services remained available to book for other seasons as well which really helped. Year one goes by now I’m ready for year 2 things were going smoothly then the pandemic happened, and unexpectedly more appointments started coming in. People were in need of sanitation and cleaning services than usually which led to more business. Throughout the year I’ll do a few giveaways, sales & discounts a few strategies on social media to keep new and old customers engaged. The remainder of year 2 went well ended off with a few podcasts and Kaufman interviewing me, and I also had a small section on KCTV5 news & a few local entrepreneurs giving my company promotion on their company pages which pushed business even more. This year we won a local award for best detailer in Kansas City also improving business a lot. Currently in year three and in Q4 and everything has been well. I am currently scaling the company by adding operations. The company does well but everything is appointment based, the next month of the company cannot be determined can only be compared to the numbers produced in the previous years. To fix this and also solve a problem for customers we will be providing memberships because with my 3 years of cleaning experience I truly don’t understand cleaning your vehicle and it will look the same within a few weeks opposed to keeping the maintenance up on your vehicle over time which will be the biggest operation to my Detailing company where I will be able to look @ 3-4 months and predict earnings from memberships and new customers. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
I can honestly it has been a smooth ride, being young starting the company @ a young age has been a struggle but a good struggle because I am one of the youngest in my industry locally. (I’m 22) it forces my to grow & think above the mindset for my age range. my biggest struggles but I don’t consider them struggles because I feel every success company goes through more of a phase than a struggle. But scaling & consistency. This phase has been very difficult because I’m creating services & memberships in my company that I haven’t seen another Detailing done, there isn’t someone successfully providing memberships. No examples to look at as I will use my company as the example. Consistency is very important because once you’d start studying your numbers for peak months & low months, you’ll want those same results. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Ken’s Elite Detail is known for Vehicle Detailing but we also added carpet and furniture cleaning. What sets us apart from your regular Detailing company is that we travel to service your vehicle in the comfort of your home. To top it off we also sell vehicle accessories to customize your vehicle, customers and readers should look forward to our memberships keep cleaning maintenance on their vehicle. We are most proud of what’s coming in the future with our new operations and systems we are putting in place. 

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
Nothing really, unlike other companies we are in the cleaning industry the pandemic couldn’t do anything to hurt us if anything it helped us more than anything. 

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