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Hidden Gems: Meet Mallory Serrano of Caprice & Company

Today we’d like to introduce you to Mallory Serrano.

Hi Mallory, so excited to have you with us today. What can you tell us about your story?
Hi, I’m Mallory  Founder and Consultant at Caprice & Company. Over the last decade, my education and experience in leadership development have pulled me to make an impact in the lives and businesses of people who inspire me. With a degree in International Studies, I’ve learned to build brands that resonate across borders. I fell in love with the lifestyle industry while working as a design assistant, turned social media manager for a small interior design firm based in the Northeast. After 5+ years in the non-profit sector followed by 5+ years as a branding and marketing specialist, I discovered a large gap in the lifestyle industry between brands’ mission and marketing. I wanted to find a way to do things differently. Insert Caprice & Company. Today, I partner with impact-driven lifestyle brands to help them build authentic and sustainable brands and marketing strategies to see their businesses flourish.

In my downtime, you’ll find me lounging with a carton of Ben & Jerry’s dairy-free ice cream, journaling and reading, indulging in minimalist design content, and watching new movie releases with my hubby. Because Caprice & Company is an extension of my hopes and dreams, both the company’s values and my personal values align: freedom, health, authenticity, connection, excellence, and simplicity. Like the business, my life is driven by my values and they guide all the big decisions I make. The most important influence we can have is rooted in meaningful, values-driven impact.

We all face challenges, but looking back, would you describe it as a relatively smooth road?
Being a business owner is never a smooth road! For me, the biggest challenge has been mindset and overcoming self-doubt and impostor syndrome to rise above hurdles. I’ve been told my whole life that I have the gift of leadership and am capable of great things, but my lack of confidence always seems to sneak in there. It’s an odd experience to know that you are more than capable of great things, that people look up to you, and that you have a dream that only you can fulfill — but then be bombarded with voices that say otherwise. I have had to learn to lean into discomfort and the doubt I feel, recognizing that they are simply indicators that I am onto something great. If I give up, I miss an opportunity to impact someone’s life or inspire them to become their best selves. That thought alone makes the journey so much more worth it.

Thanks – so what else should our readers know about Caprice & Company?
Caprice & Company helps impact-driven lifestyle brands and influencers create authentic lifestyle marketing so that they can use their influence to make a meaningful impact. We help our clients transition from unaligned brands with ineffective marketing strategies to sustainable lifestyle brands that grow through building connections. What makes Caprice & Company different is our deep evaluation process and understanding of our client’s needs. We build customized solutions designed to sustain businesses in growth so that you can maintain your branding and marketing efforts through the evolution of your brand. We specialize in brand and marketing consulting, content creation, and lifestyle branding. Our services are designed through simple and sustainable models for creating a fully integrated brand rather than just creating from a place that feels good. Our brands are rooted in values and focused on creating lasting impact rather than short-term monetary results.

We are most proud of the beautiful, simple, and refined brand we’ve built. Every aspect was designed to communicate our core values of excellence, simplicity, authenticity, connection, and freedom. This often draws clients to us — and we are honored every time we receive encouragement about our branding.

Our Manifesto:
– We are marketing and branding experts that help impact-driven lifestyle brands communicate with their audience meaningfully.
– We value simplicity, authenticity, connection, and excellence and practice professionalism every step.
– We understand the duality of feeling excited about your business growth and the weight of the work that comes with scaling your brand and are great at providing simple processes so that you can focus on building a sustainable and thriving business.
– We take a strategic approach to creating your branding and marketing and offer in-depth evaluation before diving in to clearly understand your goals and how we can reach them together.
– We prioritize steady progression without sacrificing the deep integration of strategy so that your marketing tools and brand growth are sustainable and repeatable.
– We blend customized branding and marketing support for a holistic approach to your brand and offer customized strategies for growth rather than conventional solutions.
– At Caprice & Company, we believe that your impact-driven lifestyle brand deserves to be experienced by more of the extraordinary people it serves. We’re committed to showing up as the strategic partner you didn’t know you needed and celebrating your business growth with you.

What do you think about luck?
What an interesting question! I’ve never thought about this. I’m a woman of faith, so that I would attribute both positive and challenging opportunities to God. It’s easy to see bad luck as a reason to be defeated, but I’ve found that some of the lowest points in my life and business have become some of the most groundbreaking.


  • Content Creation starts at $1650
  • Lifestyle Branding starts at $1500
  • 1:1 Consulting starts at $5,000

Contact Info:

Image Credits
Mallorie McBride

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