Today we’d like to introduce you to Lauren Taylor.
Hi Lauren, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
We are sisters who are both teachers. We have a passion for fashion, although when it comes to taste in clothing, we are complete opposites! Christina loves all things casual and loungewear, while Lauren loves to dress up in ruffles and lace! We began talking about starting an online boutique in July of 2019, and our visions slowly came to life. Coming from a family of entrepreneurs, we were excited to build a business that we were passionate about and work to make sure our vision encompassed our personalities. In fact, LoKi is named after our nicknames, Lolo and Kiki. LoKi and Company caters to women just like us…with everything from loungewear to clothing you could wear out on the town. We are also both moms, so we do our best to provide pieces that can be comfortably worn while on the go and raising kids.
When we are not in classrooms, we stay busy working on growing our online sales as well as delivering items to a collective boutique that is located in downtown Bonner Springs called Good Vibes Society. The collective is full of other woman-owned businesses. We love the atmosphere and being able to collaborate with other amazing women entrepreneurs. We fully support one another, promote each other, and bounce ideas off of one another. It’s not about competition for us. It’s all about love and support and how we can help each other grow.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I don’t believe any successful business has a smooth journey! After all, challenges and struggles help businesses grow. Every single challenge that we have faced along the way has helped us step outside of our comfort zone, ask for help, meet new people, and try new things that wouldn’t have crossed our minds beforehand.
We certainly did not anticipate our business starting just a few months before a pandemic. That has by far been our biggest struggle so far, from not being able to find vendors who would ship during COVID to wondering if the doors of our small collective could afford to stay open. However, it was during this time that we were able to step up together, brainstorm new ideas, and it was when the support from local vendors and customers really shone through. There was actually a lot of good that came from this hardship. It was cool to see everyone assisting one another in ways we never thought were possible, and it shifted our mindset to wanting to support local and shop small all of the time, not just during a pandemic.
As you know, we’re big fans of Loki and Company. For our readers who might not be as familiar what can you tell them about the brand?
We think that being raised within a family of entrepreneurs has given us the ability to build great relationships with others. We love connecting with and meeting new people because they give us feedback from an outsider’s perspective, which gives us new ideas! Not only that, building relationships and trust with our customers create an intimacy that larger brands can’t always offer. We also deliver a consistency to our shoppers. They will always know what to expect from us because our values, ideas, and voice remain the same. We deliver to women of all ages, all sizes and carry versatile pieces that can be styled in a way that makes you, you!
We also love being involved in philanthropic work. In the future, we would love to be able to donate to local autism organizations since we’ve been involved in supporting autistic individuals (Christina is an autism specialist and Lauren has an autistic son). Our goal is to be able to give a percentage of proceeds to organizations that support these individuals who live in the community.
Can you talk to us a bit about happiness and what makes you happy?
Lauren: My family, reading, writing, running, teaching, and helping others. I have always felt that my purpose is to help others, whether it’s in the classroom, guiding my children through their growth, or helping women feel confident with what they wear. This is what gives me energy and keeps my cup full.
Christina: Family, running (we are running buddies), helping my students, and good food! I think we both share a love of helping others.
- Email: LoKiandCo27@gmail.com
- Website: http://www.lokiandcompany.com
- Instagram: https://www.instagram.com/loki_and_company
- Facebook: https://facebook.com/lokiandco27/
- Twitter: https://twitter.com/lokiandcompany
Todd Nugent Photography Dayna Lepin Personal photos and logo