Today we’d like to introduce you to Chelsey Derks.
Hi Chelsey, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I started in broadcast journalism before taking a job in public relations at Ketchum, Inc..’s Atlanta office. During my time at the agency, I helped handle media relations, social media management, and executive visibility for clients like Wendy’s, Build-A-Bear, and Frito-Lay. It was absolutely amazing to learn from some of the most creative, inspiring professionals in the business.
While I loved the energy of working on big campaigns, I’ve always been pulled toward small business stories. When the opportunity came to freelance for some local brands I jumped at the chance. One client turned into two…and it continued to grow from there.
In 2018, my husband and I decided to make the move back to Kansas City – and I decided to make my freelancing more of a formal thing with the launch of my boutique PR agency, Stella Del Nord PR.
Outside of work, I’ve been able to partner with some of the wonderful KC businesses and events on my Instagram page. The sense of community in this city is truly unmatched. It’s been so much fun.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Making the decision to start out on your own is always met with a range of emotions. There’s excitement – and a bit of fear. At the end of the day though, I wouldn’t change it for anything.
And, of course, I’m always chasing after the elusive “work-life balance”. I have two little ones, and while I love being able to schedule my work around moments with them, there are periods where it gets hectic. I think as moms it’s so important to be open and honest about the chaos that ensues When we’re trying to juggle it all.
We’ve been impressed with Stella Del Nord PR, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We believe in results-driven storytelling, but know that sales-y, one-size-fits-all wording just doesn’t cut it. Instead, we work with brands to get to the heart of who they are, so we can tell that story in a way that feels authentic to you and your brand.
Media relations, executive visibility, and social media management are our most popular offerings. I think we’re in the unique position of having newsroom and large agency experience. The strategies we implement for small businesses are the some of the same strategies the big guys are using.
On my personal pages, I spotlight the local brands and events that make this city so wonderful.
We’d love to hear about any fond memories you have from when you were growing up?
Growing up, our family never missed a Plaza Art Fair. To this day it’s my favorite event in the city. I love that my girls are getting to experience the same magic!
Contact Info:
- Email: [email protected]
- Website: Stelladelnordpr.com
- Instagram: Instagram.com/Chelsderks
